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Require: Software marketing executive for IT marketing, business development, meeting with the clients etc.

•Ability to quickly grasp the basics and complete the everyday marketing tasks.
•Analyze and report performance; provide results and recommendations for improvement and new programs.
•Bringing quality traffic to the web portal through various online efforts.
•Provide support for other areas of marketing as needed.
Desired Candidate Profile
•Bachelor s degree, ideally with emphasis in communications, marketing, advertising, computer science, or related field.
•Knowledge and interest in SEO, SEM, blogs, and business analytics.
•Excellent presentation, verbal, and writing skills are required
•Excellent organizational skills and ability to manage multiple simultaneous projects and resources
•Must be willing to work flexible hours.
•Basic knowledge about HTML-CSS, PHP- MYSQL.
•Having working knowledge in Marketing.


Roles & Responsibilities:

– Business Development & Client Servicing for Website Design and Development Services.
– Generate leads, follow-up & client servicing.
– Create & maintain prospects database
– Create business presentations, proposals & related documents
– Initiate prospects communication and make presentations
– Negotiate terms & understand client requirements.
– Raise invoices & manage collections from clients.


Any MBA, Post-graduate, Graduate with 2 to 4 years experience in Sales & Marketing, experience of selling Web Application / IT services preferred.

* Must have exp in Lead Generation
* Must have Exp in web application marketing for php & .net project
* Have the Exp in Online bidding ( Elance, Guru and O desk.) for PHP Projects

Today, rupee gained 4 paise against U.S.dollar and as we know rupee appreciation brings cheers for importers. Imports of gold, silver, sugar, etc is expected to flourish on viewing the current health of Rupee. We have been taught that there are always two ends: one is gaining and other one losing. So if importers are standing at the gaining end then who is at the losing end? Its IT industry.

The IT industry has always remained the major contributor in Indian economy. It contributes around 15% to India’s GDP. It is moving ahead with the compound annual growth rate of around 20% every has been a major contributor in providing employment too. It has provided direct employment to around 3mn people and has provided indirect employment to around 10mn people of India to earn their living peacefully. The North America has been the main benefactor for us due to importing IT services from India as the hourly wages prevailing in U.S. are much higher as compared to the hourly wages provided in India.

Indian IT industry amounting to $118bn may have to see the dark side of rupee appreciation. Though it will not affect to the IT giants of India as they are on safer side by performing hedging but what about the small IT firms who do not perform hedging? The fluctuating Rupee questions the future of small IT firms. These small IT firms can still readily accept the challenge of working in such uncertain environment if and only if Rupee fluctuates in certain, volatility of Rupee is of the primary concern for small IT firms.

Mid cap IT firms are also suffering from the same situation with the Rupee fluctuating daily. They even face more problems as compared to small IT firms. They are baffled when they bid for the next project as it is hard or almost impossible to determine what currency rate is gonna be in the future. Either to bid at the rate of Rs.60 or Rs.58 or something else. So here the problem lying for mid cap IT firms is not the stability or volatility of Rupee but it’s on what rate do I charge my clients? This dilemma is indirectly affecting their future growth in the IT industry and it may get worse in the coming times when the experts predicting the rupee to climb to Rs.55 level.

Also, the stable regime in India may provide stable growth to Indian economy due to easier decision making but the existing uncertainty in the Rupee fluctuation may create doubts on the growth of IT industry in future. Infact, no clear cut demarcation of what procedures to follow for freelancing companies has already been a cause of worry and now the fluctuating Rupee is ready to stumble the IT firms.

So, it is not wrong to say that coming days are going to hurt the IT industry growth if the rupee continues to oscillate like pendulum. And if it happens so then though rupee appreciating against dollar, the contribution of service sector in the GDP will soar and will ultimately affect the Indian economy.

Let’s hope that the future Indian govt. measures will restrict the Rupee to play to and fro and will stabilize against the dollar otherwise the only way for Indian IT firms would be to get prepared for the upcoming cruel days and try to increase the immunity against volatility of Rupee.

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“Necessity is the mother of Invention

For quite a while,the stiff between Paypal and Reserve Bank of India (RBI) remained to be a burning issue among the indian users.It directly or indirectly affected every indian user whether doing freelancing or exporting his products/services or receiving payments via Paypal.But it seems that many people are still not aware about the dirty game played by the Online Payment Gateway Service Provider (OPGSP) Paypal.

Almost every Paypal user is aware about the hefty fees charged by Paypal to perform payments through it in foreign countries.Let us take you into Flashback.In 2010,Paypal suspended its services for indian users as it didn’t operated as per the RBI regulations in India.It proved to be a shocking news for Indian users and were not able to use Paypal for receiving personal payments.As a result,The indian users started blaming RBI and it became the villain of this story instead of Paypal.

The first nasty blow to indian users came when Paypal allowed payment transaction limit just to $500,meaning that Indian users were refrained from doing transactions above $500 and cannot receive payment higher than that limit.If you wanted to receive higher amount than $500 then you had to break it up in multiple phases in order to receive it.The second blow came when Paypal notified the indian users to withdraw their payments within seven days of receiving it.It hurt more to the users as it did not disclose about what would happen if they were not able to withdraw the money within the timeframe of 7 days? At that time,Nobody had the answer.

In 2011 just after a year,RBI eased the restrictions imposed on Paypal operations in India and thereby increasing the transaction limit from $500 to $3000.This news came as a delight for indian users but still limiting to $3000 seemed unfair to them.Then in 2013 again after observing the market response,RBI eased its restrictions on Paypal and thereby increasing the gateway transaction limit to $10000 which seemed fair enough for the indian users performing transactions to foreign countries.

Now the question arising in our mind is that “Who is the villain of this whole hate story?

Cartoon characters have always fantasized people in some or the other way whether be it kids or adults fantasizing well known characters like Simpsons, Popeye, Bugs Bunny, Mickey Mouse, Pokemon, Tom & Jerry and various others.But have you ever wondered like how they are created?

Let us see the process of Giving Life to Characters at Alian Software.

At Alian Software,Our creative think tanks give birth to characters by giving ideas and make them realistic which are to be used in Game development, Comics, Television Ads, Magazine Ads, Animations, etc

Let me take one of our actual project to give you the better understanding.

>>Our client wanted to develop three characters One is Waiter, second is Footballer and third is Artist to incorporate in his promotional video.

The process involves three steps :

1. Sketching the ideas on paper

>>Here,our designers put their ideas on paper.

>>Then they practice the drawing of characters roughly and developing pencil sketches.

01-Pencil Drawing

2. Giving shape to the characters

>> To use the right mixture of colors holds the key to display the character behaviour like personality, psychological condition, occupation,etc in a correct way.

>> Here,our designer develops characters in two backgrounds :

1) Day view


2) Night view


Presto!! The characters are ready to use now,wherever you desire.

Basically,for any character to convey the right message is a huge challenge lying in front of any designer to which our designers tackle it with their experience.You want a proof ?? You already have gone through it actually.;)

Thank you 🙂

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