We provide logo designing services based on user research patterns to give it the best possible impressions.
We also design the stationary with brands like Envelopes, Pen, Pencils, etc.
For print and Web, most brands revolve around the logo. Make sure you provide logo variations and clarify minimum sizes.
Many non-designers underestimate the need for white space. Include a spacing reference, especially for the logo. Rather than specifying inches or centimeters, use a portion of the logo (a letter or a shape) to set the clearance.
Always include color palettes and what the colors should be used for. And include formats for both print and Web: CMYK, Pantones (if they exist) and RGB (or HEX).
You’ll need to define the typefaces to use: sizes, line height, spacing before and after, colors, headline versus body font, etc. Make sure to include Web alternatives for non-Web fonts.