First we understand the brief to get insights of fundamental information about business.
We research to understand the target audience, to avoid similarity, for the output of professional quality logo which stands out.
We develop the sketches for the key branding elements to get the look and feel of brand mark.
We create logo concept which are distinctive, appropriate, practical, simple in form and conveys an intended message.
We not only design logo but also deliver a strong logo presentation which includes logo & stationary mock-ups, so you can understand the usage of logo.
Simplicity makes a logo design easily recognizable, versatile and memorable. Good logos feature something unexpected or unique, without being “overdrawn”.
Following closely on this principle of simplicity is that of memorability. An effective logo design should be memorable, which is achieved by keeping it simple yet appropriate.
Leave trends to the fashion industry. Trends come and go, and when you’re talking about changing a pair of jeans or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. Don’t follow the pack. Stand out.
An effective logo works across a variety of media and applications. For this reason, logos should be designed in vector format, to ensure that they scale to any size.
A logo doesn’t need to say what a company does. Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better. The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an airplane. The Apple logo isn’t a computer. Etc.
It was great working with Alian Software and his team again. Communication is excellent, work is done well, and on a quick timeline. Looking forward to the next project!
I am thrilled with the completed project. They created for me a beautiful WordPress theme. They did a spectacular job. Great communication, Very easy to work with. I highly recommended them.
The team did a great job. This website make over took a lot of work and it was successful. Kaushik and the Alian Software team did some magical things that I did not expect. I would like to give a special shout out to Jay the web designer, he did a lot of work too and was great. 24 hour communication which was an extra bonus.
This is one of many projects completed to a great standard. Very happy with the service provided.
Great understanding of the work required and everything was delivered on time and as-required. Would recommend you and your team to everyone!