The making of Helping a Brand Sell Fragrance Candles Online

Fragrance candles have become a must-have item in every home. Our client wanted to tap into this large market by launching a beautiful online store for their handcrafted candles.

Client: Prem Bala
Timeline: 5 weeks
Built with: Shopify

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Challenges

Fraudulent visitor activity post-launch — resolved by implementing Shopify Fraud Filter app
Conveying the sensory experience of fragrance candles through a purely visual online medium
Integrating 12+ third-party apps into a seamless storefront

Solution

We built a Shopify e-commerce store for Village Craft & Candle, a handcrafted fragrance candle brand. The store features category-based navigation, a rewards program, bulk order capabilities, and extensive third-party integrations for marketing, fraud protection, and shipping.

Services provided

Design

Candles are bought on a sensation the screen cannot deliver, so the palette does the work the nose would: warm putty and clay tones with two olive greens, closer to wax, wick and dried botanicals than to a retail interface. Product photography carries the colour and the layout stays deliberately quiet behind it. Navigation is organised by scent, occasion and collection rather than by SKU, because a shopper choosing a candle is looking for a mood and a moment, not a specification.