The making of Skincare Built to Reorder

Pure Tropix sells batana oil, ingrown hair kits and facial care in the US. We built their skincare store on Shopify — subscribe and save, rewards. See how.

Client: Pure Tropix
Built with: Shopify, Liquid, Horizon Theme, Subscriptions, Zipify Pages, Klaviyo

Start a project like this

Skincare Built to Reorder — the delivered interface

Challenges

Around twenty products spanning skin care, hair care, soaps, oils and tools, sold to customers who arrive for one specific concern — the store has to work as a concern-led funnel and a browsable catalogue at once, which is why the quiz and the routine builder carry as much weight as the collections do
Batana oil is a discovery term rather than a brand one, drawing roughly 246,000 searches a month globally, so most arriving visitors have never heard of Pure Tropix and the store has to earn trust from a standing start
Topical skincare is sold on claimed outcomes, which means the storefront has to substantiate rather than assert — the reason results and ingredient evidence are surfaced as destinations rather than buried in product copy

Solution

Pure Tropix is a Black-owned, Atlanta-based natural skin and hair care brand selling into the US — raw batana oil, an ingrown hair prevention kit, a scar and blemish cream, clay masks, cleansers and body butters across roughly twenty products. The storefront runs on Shopify with Horizon, Shopify's newest theme, forked into a branch-based workflow, and it is built around repeat purchase rather than acquisition alone: every product offers a subscription at a standing discount, a branded rewards programme runs alongside it, a routine builder cross-sells the complementary steps, and a product-finder quiz routes first-time visitors to a regimen instead of leaving them to browse. Because the category sells on claimed outcomes, the evidence is surfaced rather than asserted — a results page, per-product how-to-use guides, and an ingredient list that publishes what is excluded as well as what is in.

Services provided

Design

The palette is where the brand name gets paid off: a bright teal accent over a deep teal ground, warm beige and cream neutrals, and a single amber — tropical without reaching for the obvious bright greens and corals the category is full of. DM Serif Display carries the hero line and section titles while DM Sans takes everything else, so the serif is the only decorative element on the page and does all the work of setting register. Against black apothecary packaging it reads closer to a pharmacy than a beauty counter, which is the right ground for a product sold on results.

Colors

#23B9C6
#06464F
#E08B2E
#E8DDD2
#FBF0E4

Typeface

Display headings
DM Serif Display
A high-contrast display serif carrying the hero line and section titles. It supplies the editorial, apothecary register the brand wants — and it is the only decorative element in the whole interface.
Body copy
DM Sans
The serif's companion sans, handling all running text. Pairing the two from one family keeps the proportions consistent while the contrast between them does the hierarchy.

What we built

A Product-Finder Quiz as the Front Door

A skin-type and concern quiz carrying a 10% incentive, so a first-time visitor who does not know a clay mask from a toner leaves with a routine rather than a search results page.

Subscribe and Save, Priced In

A one-time-purchase and subscription toggle on every product page, with the subscription held at a standing 20% discount — $15.99 against $19.99 on the ingrown hair kit — so reordering is the cheaper default rather than an afterthought.

Complete Your Routine

A routine builder on the product page listing the complementary steps with running total and a single add-all action, which turns a one-product visit into a regimen without a separate bundle page.

An Ingredient List With a Blacklist

Spotlight and Blacklist tabs side by side — aloe vera, bearberry, papaya and white willow bark named alongside what is deliberately kept out. In a category built on clean-ingredient claims, publishing the exclusions is the harder half.

Evidence, Not Assertion

A dedicated results page, before-and-after imagery, and a three-step how-to-use guide on each product — because a topical sold on an outcome has to show the outcome and the method.

The Beach Club

The rewards programme is branded rather than generic and given its own nav slot, with a join-and-earn flow sitting beside the subscription option so the two retention mechanics reinforce each other.

Press Coverage, Front and Centre

Vogue, Glamour, The Shade Room and Barbers Only Magazine given a dedicated strip under the hero, beside a Black Owned, Expert-Developed, Clean Ingredients and Tested & Proven badge row.

A Shop Page Built to Filter

Roughly twenty products filterable across eight categories and stock status — bar soap, body oil, candles, hair styling, massage oil, skin care and tools — so a catalogue this varied stays navigable.