Stylish Shopify Store for a Well-Known Footwear Brand
Mercy Made is a vegan footwear brand launching their first e-commerce presence. We built a complete Shopify store from scratch to showcase their 100% vegan shoe products, integrating third-party tools for marketing, inventory management, and digital campaigns — all while communicating the brand's commitment to sustainability through thoughtful design.
Client
Brian Y
Industry
E-commerce
Duration
5 weeks
Tech Stack
Shopify
What We Built
Key Features
Custom Home & About Pages
A welcoming storefront with brand storytelling, company journey narrative, and clear messaging around vegan values.
Collection & Product Pages
Organized footwear categories with detailed product descriptions, high-quality imagery, and prominent Buy Now functionality.
Klaviyo Email Integration
Automated email marketing with abandoned cart recovery, welcome sequences, and promotional campaigns.
ShipHero Inventory & Shipping
Real-time inventory sync and streamlined shipping workflows for fast, reliable order fulfillment.
SmartPopup & Socioh Marketing
Smart popups for lead capture and Socioh integration for dynamic social media ad creative and retargeting.
Contact & Support Page
Dedicated customer feedback and support channel for building trust and handling inquiries.
The Challenge
Problems We Solved
- Balancing aesthetic design with product prominence — ensuring the store looks beautiful without overshadowing the merchandise
- Communicating vegan brand values through visual design elements and color choices
- Creating an online storefront from scratch that effectively represents the company mission and drives conversions
The Outcome
Results Achieved
- 40% increase in online conversions after launch
- Strong brand loyalty with 30% repeat customers
- Began selling online in record time according to the client
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