Building software for clients since 2010
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- Years shipping software
- 84%
- Retainer renewal rate
- 4–8
- Weeks to first production ship
Shopify · E-commerce
The making of Stylish Shopify Store for a Well-Known Footwear Brand
Vegan shoes are a great option for those who want to stay healthy and protect the environment. We built a stylish Shopify store for Mercy Made Vegan Shoes to showcase their eco-friendly footwear collection.
- Client
- Brian Y
- Timeline
- 5 weeks
- Built with
- Shopify
Challenges
- Balancing aesthetic design with product prominence — ensuring the store looks beautiful without overshadowing the merchandise
- Communicating vegan brand values through visual design elements and color choices
- Creating an online storefront from scratch that effectively represents the company mission and drives conversions
Solution
Mercy Made is a vegan footwear brand launching their first e-commerce presence. We built a complete Shopify store from scratch to showcase their 100% vegan shoe products, integrating third-party tools for marketing, inventory management, and digital campaigns — all while communicating the brand's commitment to sustainability through thoughtful design.
Services provided
Colors
#60663F
#90965A
#FCF4D3
#B6AF87
#DCCEA5
What we built
Custom Home & About Pages
A welcoming storefront with brand storytelling, company journey narrative, and clear messaging around vegan values.
Collection & Product Pages
Organized footwear categories with detailed product descriptions, high-quality imagery, and prominent Buy Now functionality.
Klaviyo Email Integration
Automated email marketing with abandoned cart recovery, welcome sequences, and promotional campaigns.
ShipHero Inventory & Shipping
Real-time inventory sync and streamlined shipping workflows for fast, reliable order fulfillment.
SmartPopup & Socioh Marketing
Smart popups for lead capture and Socioh integration for dynamic social media ad creative and retargeting.
Contact & Support Page
Dedicated customer feedback and support channel for building trust and handling inquiries.
Results
40%
increase in online conversions after launch
Strong brand loyalty with 30% repeat customers
Began selling online in record time according to the client
