The making of Bharat Vedica, From Farm to Storefront

Bharat Vedica sells A2 ghee, raw honey and wood pressed oils across India. We built their organic foods store on Shopify — combos, gift hampers, COD. See how.

Client: Bharat Vedica
Built with: Shopify, Liquid, Judge.me, Razorpay, Shiprocket

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Bharat Vedica, From Farm to Storefront — the delivered interface

Challenges

Organic claims carry no weight on assertion alone — lab reports, additive-free wording and the provenance story had to be reachable from the navigation rather than buried in a policy page
One catalogue spanning a ₹89 millet pack and a ₹1,695 gift hamper — a staples top-up and a gifting purchase are different journeys that still share a storefront
Ghee, honey and cold-pressed oils are heavy, spillable and heavily cash-on-delivery, so checkout, packaging messaging and shipping had to be solved together rather than separately

Solution

Bharat Vedica is the direct-to-consumer brand of Patel Organix, selling organic Indian staples — A2 Gir cow ghee, raw honey, Kashmir saffron, wood pressed oils, millets, flours and pulses — from Anand in Gujarat. The storefront runs on Shopify using the Local theme, customised rather than rebuilt, with the work going into the parts a food brand actually lives or dies on: a catalogue split so a shopper topping up staples and a shopper buying a gift hamper take different routes through the same store, combos assembled around a recipe instead of a discount, published lab reports standing behind the organic claim, and a checkout and fulfilment stack built for Indian cash-on-delivery volumes.

Services provided

Design

The palette does the positioning here. A single deep green carries every accent, button and the footer, set against a warm off-white rather than plain white — closer to paper and ghee than to a supermarket shelf, which is the distance the brand wants from mass organic retail. Product cards stay pale and uniform so the packaging photography supplies the colour, and a six-badge row under the hero answers the questions a first-time organic buyer actually asks — additives, sourcing, packaging, delivery — before they reach a product page.

Colors

#298556
#F48138
#FCF6F2
#1D1D1D

Typeface

Headings and body
DM Sans
One low-contrast grotesque doing both jobs, which suits a brand whose tone is calm rather than loud — and keeps ingredient lists and weights easy to scan.
Section headings
Poppins
Used where a section title needs more presence than the body face gives it, with its rounder geometry reading warmer against the green and cream.

What we built

Four-Tier Catalogue Architecture

Hero Products, Organic Products across six sub-categories, Gift Hampers and Combos — so staples, premium lines and gifting each get their own route rather than competing in one flat list.

Recipe and Salad Combos

Bundles assembled around a dish — Panjiri, Methi Ladoo, Ghee Cake, millet salads — rather than around a discount, which gives a reason to buy six items instead of one.

Gift Hampers and Corporate Gifting

Premium, Signature and Personalised hamper tiers alongside a corporate gifting route, covering the festive and B2B demand that drives Indian food gifting.

Lab Reports Backing the Claims

A published Lab Reports section, additive-free wording and the sourcing story surfaced in the navigation, so “organic” is evidenced rather than asserted.

Loyalty Programme and Reviews

A rewards programme for repeat staples buyers, with Judge.me carrying ratings and written reviews on the pages where the decision is made.

India-Ready Checkout and Fulfilment

Razorpay Magic one-click checkout and Shiprocket fulfilment with cash on delivery, plus free-gift thresholds — a free ghee pot with the A2 ghee, a free umbrella over ₹999.