The making of A Custom Engraved Jewelry Shopify Store with Tiered Discounts

Bebangles crafts engraved bangles, bracelets, and rings with heart and attitude. We built their Shopify store with custom engraving routes, shop-by-feeling collections, and automated volume discounting. See how.

Client: Bebangles
Built with: Shopify, Liquid, GemPages, Klaviyo, Afterpay

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Challenges

Navigating customers through different lead times and production methods for pre-engraved mantras versus custom laser or factory creations.
Encouraging multi-item purchases without cluttering the cart experience or requiring complex promotional discount codes.

Solution

Bebangles is an Australian jewelry brand crafting engraved bangles, bracelets, rings, and accessories designed with distinct personality and emotional resonance. To serve both casual buyers and customers creating custom keepsakes, the storefront needed to organize a broad catalog while clearly presenting tailored engraving options. We built the store on Shopify using Liquid, GemPages, and Klaviyo, structuring the navigation around product styles, metals, and unique feeling-based collections such as Main Character Energy and Soft Outside. Steel Edges. To support personalized ordering, we implemented workflows for laser, secret, and factory custom engravings alongside an automated volume discount structure that calculates savings directly at checkout. The site also accommodates trade clients through dedicated wholesale, affiliate, and stockist access routes.

Services provided

Design

The interface pairs DM Sans across headings and body copy with clear, structural lines. Accent choices include bright blue and soft pink tones (#1990C6 and #E3A9EE), while layout elements utilize fully rounded 100% capsule shapes alongside crisp 2px and 10px corner radii.

Colors

#3F4648
#C5B7AB
#756B63
#F5D9D9
#A4978B

What we built

Three Custom Engraving Workflows

Dedicated ordering paths for Factory Customs, Laser Customs, and Secret Bangles, allowing customers to build personalized message pieces with precise options.

Automated Volume Discounting

Tiered stacking discounts ranging from 10% off two items up to 30% off ten or more items, calculated automatically at checkout without promotional codes.