The making of A Modern Shopify Storefront for a Barcelona Fine Jewelry Brand

Dueros crafts silver and gold-plated men's jewelry in Barcelona. We built their Shopify store — editorial layouts, Shop the Look, travel video gallery, and wholesale routes. See how.

Client: Dueros
Built with: Shopify, Liquid, Klaviyo, Google Tag Manager, Ankorstore

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Challenges

The brand sells specialized historical jewelry concepts like the two-pendant scapular that require dedicated educational storytelling without slowing down quick-purchase retail paths.
The store needed to support dual distribution models, catering to high-intent individual consumers while offering streamlined routes for wholesale stockists and global press.

Solution

Founded in Barcelona, Dueros produces high-end sterling silver and gold-plated men's jewelry, including its signature two-pendant scapulars, chain bracelets, bangles, and rings. The brand blends historic symbolism with editorial style, selling both directly to retail customers worldwide and to B2B stockists. We built their storefront on Shopify using a customized Prestige theme to balance rich storytelling with structured e-commerce navigation. The store features interactive Shop the Look combination cards, embedded lookbook video galleries set in global destinations, a dedicated press page highlighting media features from TV and lifestyle magazines, an ambassador intake system, and an Ankorstore wholesale integration for international trade buyers.

Services provided

Design

The site uses Nunito Sans and Montserrat for headings and body copy, giving product descriptions clean geometric readability. Bright accents including deep blue (#4469AF) and fiery red (#C8232C) draw immediate eye focus to promotions, badges, and primary actions. Interfaces rely on sharp square corners for main content cards and full circular radii for pill buttons and badge overlays.

Colors

#ffffff
#6a6a6a
#b63731
#1c1b1b

What we built

Shop the Look Combination Cards

Curated style sets that let shoppers preview complementary pieces—such as matching scapulars, bracelets, and rings—and view individual products directly from the bundle.

Lookbook Video Gallery

Integrated visual video section featuring editorial campaigns filmed in Brazil, Finland, the Maldives, and Sydney, showcasing the brand's global lifestyle narrative.

Press & Media Showcase

A dedicated press page featuring editorial coverage and broadcast appearances across TV channels like RTL and publications including Cosmopolitan and Glamour.