Building software for clients since 2010
- 15+
- Years shipping software
- 84%
- Retainer renewal rate
- 4–8
- Weeks to first production ship
Web · Hospitality
The making of A Modern WordPress Redesign for Beach Road Noosa
Beach Road Noosa is a 4 Pines live-entertainment pub in Noosa Junction. We redesigned their WordPress site — what's on, bookings, functions. See how.
- Client
- Beach Road Noosa by 4 Pines
- Built with
- WordPress, Twenty Twenty-Four Child Theme, WPBakery, Formidable Forms, NowBookIt, Google Site Kit
Challenges
- A venue site has one job — tell people what is on tonight and let them book — but the old site buried both under brand copy, so the information architecture had to be rebuilt around the visitor's question rather than the venue's org chart
- The event programme is a mix of standing weekly nights and one-off shows that change constantly, which meant giving the venue team a page structure they could update themselves in WordPress without a developer and without breaking the layout
- Bookings, function enquiries, the menu and analytics each live in a different third-party system — NowBookIt, Formidable Forms, a PDF and Google Site Kit — and had to feel like one site to the visitor and one dashboard to the manager
Solution
Beach Road Noosa is the 4 Pines Beer venue in Noosa Junction on Queensland's Sunshine Coast: a pub with a piano bar three nights a week, live bands, a Latin jam on Tuesdays, trivia on Thursdays, big-screen sport, a roped-off balcony for functions and a $20 feeds menu every day. The previous site did not say any of that quickly enough. We rebuilt it on WordPress using a Twenty Twenty-Four child theme with WPBakery for the page layouts, and reorganised it around the one question a visitor actually has — what is on tonight, and can I get a table. The homepage opens on a this-week grid of the recurring events, every card and every section ends in a Book a Table button that opens the venue's NowBookIt widget, the What's On page separates the weekly line-up from one-off and seasonal shows, and the functions page runs on a Formidable Forms enquiry that captures date, time and party size up front. The 4 Pines parent brand gets its own story page, the menu is both scrollable and downloadable, and Google Site Kit ties analytics and search data back to the venue team.
Services provided
Design
The palette is a pub at golden hour: a warm cream ground, a deep espresso brown for type, a brick red for every Book a Table button and a mustard gold for highlights, with near-black reserved for the header, footer and the piano bar's night-time sections. Bebas Neue sets every heading in tall condensed capitals — gig-poster type, which is exactly the register a live-music venue should borrow — while Figtree carries the body copy and buttons with a friendlier, rounder voice. Buttons are fully pill-shaped and red, the only hard accent on the page, so the eye lands on the booking action from anywhere. The scrolling marquee strips add motion without video, and section kickers in small caps keep the long pages scannable.
Colors
#111111
#4F2F2E
#CC4646
#F6D36F
#FDF6E2
Typeface
Headings
Bebas Neue
A condensed all-caps display face carrying every heading and the marquee strips. It has the proportions of a gig poster, so the site reads as a venue with a programme rather than a restaurant with a website.
Body copy and buttons
Figtree
A friendly geometric sans with slightly rounded forms for descriptions, event details and every call to action. It softens the display type and keeps times, prices and opening hours easy to scan on a phone.
What we built
This Week at Beach Road, Above the Fold
A six-card grid of the recurring events — Piano Bar, Caliente Jam, Trivia Thursdays, Live Bands, Big-Screen Sport, $20 Feeds — each with its nights and times, so the homepage answers what's on tonight before anyone scrolls.
Book a Table From Everywhere
The venue's NowBookIt booking widget opens from the header, from every event card and from the closing banner of every page, themed to match the site — a pub site's only real conversion, made impossible to miss.
The Piano Bar as Headline Act
Noosa Piano Bar gets a dedicated page and a full-width feature on the homepage with its three nights called out — the venue's signature night is treated as the product it is rather than as one line in a list.
Weekly Line-Up and One-Offs Kept Apart
The What's On page splits the standing weekly events from special and seasonal shows such as open-mic comedy and the monthly jazz club, so regulars and first-timers each find what they came for without reading the other half.
Functions Enquiry That Qualifies Itself
A Formidable Forms enquiry capturing name, email, date, time and the type of event, beside the plain facts a planner wants — a 50-person balcony, free entry to entertainment nights, open till 2am, party bus on request.
$20 Feeds With Its Own Page
The everyday value menu — chicken parmy, beer-battered flathead, steak and slaw, loaded burger — surfaced on the homepage and given its own URL, because it is the offer locals search for by name.
Menu to Scroll or Download
The food menu laid out on the page with kitchen hours stated, plus a PDF download for the people who want to send it round the group chat before deciding.
The 4 Pines Story
A page on the parent brand — from the first Manly brewpub to award-winning sustainability — linking out to the 4 Pines site, so the venue borrows the brewery's reputation without the brewery's website having to explain Noosa.
Scrolling Marquee Strips
Each page carries a running ticker of its promises — LIVE BANDS, NOOSA PIANO BAR, SUNNY DECK, BIG-SCREEN SPORT — a motion device that gives a venue site some of the energy of the venue itself.
Contact Page That Does the Logistics
Address, phone, email, opening hours by day, kitchen hours, Google Maps directions and social links on one page, with booking terms and privacy policy linked — everything a visitor checks on the way out the door.
