By Mevil Bhojani 
Reducing Bounce Rate
You can check the Shopify analytics to see your site bounce rate or for more accurate information, you can integrate a third party like google analytics.
To reduce the bounce are you need to follow some tips from designing to the speed of the website so that you can make your customer stay longer.
The First Fold(screen) of your website should be attractive and the other sections of your website should be eye-catching and contain various product information.
- Make the website mobile friendly
- Use engaging content
- Optimize site speed
- Kown the targeted audience
- Make Your brand authorities
- Don’t Use many popups
- Make navigation easy
Use Featured Collections
In feature collections, you can highlight the products that you want to show so that that product can grab customer attention first.
You can also use the product slider here it will automatically slide the products so that it will look more professional.
You can also put a direct checkout option here so that if the customer is interested he can directly purchase the product from here.
Use Content Marketing To Attract Customers
More Informative Content can help your site to rank higher on google and get traffic from there and it will also help you to build a brand.
You can also provide a faq section to solve customer doubts and also you can write some posts to compare two or more products.
Make Navigation Well Categorized
This is a most important strategy to generate more revenue when a visitor lands on your website and wants to find a product then he will have to navigate through different menus of your website.
So here you need to maintain a proper menu like you can create a category and then other subcategories inside that so it is easy to navigate.
Build Email List For Marketing
An email list does not seem to be important on the surface but with the email list, you are building something that gives you value far into the future.
It allows you to send multiple invitations to people asking them to visit your e-commerce store.
If you will directly show a popup on when website then it be irritating for the customer and there will be less chance that the customer will enter the email.
So instead of that, you can simply give some offer to the customer for on entering the email so the chances of entering the email will be increased.
Give Quick Checkout Option
Creating a direct checkout link will give convenience to your customers where customers can buy a product directly instead of going to the product page and the cart page.
In Case you have variations you can give a checkout box option on the product listing page so that the customers can select the product variation and can directly checkout.
Giving quick checkout option can help you in many ways like when a customer has come with a perfect mindset of buying a specific product then he can quickly get the product and can easily checkout.
- You can give a discount of 5% on a product when a customer registers the email.
- Offer an incentive for your list
- Add conversion-focused opt-in forms
- Create a landing page
Show Customer Reviews to increase trust
Trust is a most important thing of a business so it is very important for customer reviews on every product so the new buyer can trust your site.
You can put some customer ratings and reviews at the end of the product page so that buyers can get an idea about the product.
Collect Reviews shows that your business values the people and their valuable feedback.
Show Trust Badge
You can add a trust badge on your eCommerce store so that customers can get trust in the store. For example, at the checkout, you can add a 100% secure checkout badge so that while making the payment customers will feel safe.
These are some of the examples of badges you can put on your e-commerce store so that customers can trust you easily.
Create An Instagram Shop
Instagram allows you to turn your posts into shoppable posts allowing the audience to buy directly from there.
There are many advantages of an Instagram shop
- Products are easily discovered
- Quicker buying
- B2C Marketing
Use Up-Sell and Cross-Sell Techniques
Upselling is a strategy to sell a superior or more expensive product from the product which the customer is already buying.
There is also another selling strategy as bundling in which you bundle together the main product and other auxiliary products for a higher price than what the single product is sold.
Identify Customer’s Problem Using Abandoned Cart
Apart from doing emails, you can Contact them on WhatsApp. It is the best option because many people use it frequently so you can just connect with them and solve their doubts.
Use Interakt app to send messages directly to customers through WhatsApp.
Conclusion
Hiring a company or freelancer is dependent on the type of the project, budget, and timeframe needed for the project development.
On long-term basis, for quick, personalized, proactive and cost-efficient service, hire a development company, and for independent requirements hire a freelancer; as per one’s preference. Even in small projects companies play a vital role by providing quality customizable packages.
Akshay Alex is an experienced technical Copywriter. A professional in the art of composing technical articles and e-books that are informative and interesting to the audience.