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A suggestion of the right product at the right time may influence purchases. It may convince them to buy something or, at the very least, get them curious about a new product category. Simply said, a product recommendation is a suggestion for a certain product.

You may have bought a few products through recommendations or suggestions by friends or on search engines. In the same way a product recommendation engine help in suggesting different products to customers shopping online.

These tools use algorithms to suggest items that are likely to be of interest to users. They use info like location, preferences, gender, age etc. to show the relevant product suggestions. There are many ways to use these tools.

You can recommend products through popups or a section or on the shopping cart page. Furthermore, you can send marketing emails with recommended products or push notifications. Let’s know more about the working of these tools in detail.

Selling on Shopify is not an easy task. You need to manage products, inventory, sales and marketing all together. You have to prioritize and allocate tasks to your team members. Additionally, you must provide decent customer service. Thus, managing everything becomes time-consuming.

As a solution to this, you can automate marketing to save time and energy. Several small tasks that require resources and time can be successfully completed with automation. In this post, I will share some useful tips for Shopify marketing automation.

One of the key aims of any Shopify shop owner, or eCommerce business owner in general, is to turn visitors into paying customers. Furthermore, they want their paying customers to keep returning back to the store. Your e-commerce success depends on how much you sell. Thus, you can achieve your business goals by upselling and cross selling. To understand how these two methods of selling help to boost your sale, let’s first understand them.