Table of Contents

    Benefits of AR in eCommerce

    • December 08, 2023
    • 5 min

    Enhancing the consumer experience is an important roadblock that the eCommerce sector faces. The advent of augmented reality (AR) in e-commerce enables consumers to view things in their natural surroundings, interact with objects in three dimensions, and gain a thorough understanding of the product's capabilities and suitability for their needs—all of which contribute to customer happiness.

    With the advent of new web-enabled augmented reality technology, corporations are focusing on customized shopping experiences. Furthermore, AR in eCommerce helps in creating strong bonds with clientele.

    Advantages of AR in eCommerce

    By combining online and physical buying, augmented reality has completely changed the eCommerce industry. In addition to decreasing post-purchase discontent, augmented reality increases consumer loyalty.

    Virtual Try-Ons

    AR’s impact on try-on transcends traditional limits, enabling consumers to perceive things in their environments and create a highly customized buying experience. AR in eCommerce changes a person’s purchasing experience by adjusting to their preferences. Products are easily discoverable based on user activity and interests. This individualized strategy fosters a relationship between customers and the eCommerce platform and boosts the likelihood of successful purchases.

    Store Navigation using AR

    In addition to streamlining the purchasing process, AR store navigation—a feature that has been essential in the growth of AR in eCommerce—provides a pleasurable shopping experience, which may be leveraged by eCommerce enterprises to enhance consumer happiness.

    By providing clear guidance within the virtual environment, this technology for store navigation completely changes the shopping experience. Customers may easily browse and explore the online store to get what they’re looking for. Real-world sceneries and digital data are combined in AR for e-commerce to create an interactive interface that allows users to browse product categories and find particular goods.

    Enhanced Product Visualization

    Before making a purchase, shoppers may see things in a real-world setting thanks to AR. Users can preview how things will fit and appear in their houses by overlaying virtual objects, which helps them make more educated purchasing decisions.

    Reduced Return Rates

    With the ability to visualize products in a real-world setting, customers gain a better understanding of the product’s size, color, and features. This can lead to a reduction in return rates, as customers are more likely to be satisfied with their purchases having had a more realistic preview.

    Innovative Marketing

    AR may be used to create creative marketing strategies, such as interactive advertisements or catalogs with AR capabilities. These marketing initiatives distinguish eCommerce companies from rivals by drawing in customers and generating excitement about the brand.

    Cross-Sell and Upsell Opportunity

    AR can be used to suggest complementary products or upgrades while customers are interacting with a particular item. This presents opportunities for eCommerce businesses to increase the average transaction value through effective cross-selling and upselling.

    Real-life implementations of AR in eCommerce

    Well-known companies use AR for a variety of objectives, including improving product demos, coming up with creative solutions, and making tailored suggestions.

    • IKEA: In order to meet the needs of IKEA’s in-store consumers, it has created one of the greatest AR eCommerce applications. eCommerce companies like IKEA may learn more about their users and their interests by utilizing augmented reality. The UAE has seen a significant retail deployment of more than seven Ikea locations as a result of this AR integration.
    • Amikasa: Amikasa is an excellent augmented reality e-commerce software that lets you use furniture from actual companies to construct the home of your dreams. For people purchasing a first house or those moving out for the first time, it’s a fantastic tool. Through the app, users will be able to purchase things, design their own homes, select from genuine furniture, alter product colors, and view furniture as though it were in their actual spaces. It enables you to visualize how every piece of furniture might work together to produce a cohesive style. You’ll be able to tell if anything works with the arrangement of the room or if it makes it feel too small.
    • Sephora: You may check out complete face looks, test on various cosmetic looks, snap a photo of your planned clothing to match the hue, and use virtual lessons to learn how to apply makeup. There are augmented reality ecommerce features that let you try on and then purchase the cosmetics that look the best on you, regardless of whether you’re a novice or an experienced beauty artist eager to explore. For ladies who appreciate experimenting with new appearances, it makes buying pleasurable and simple—just click a button.


    In summary, the incorporation of AR in eCommerce has changed the game and transformed how customers interact with items on the internet. The plethora of advantages, which include improving the shopping encounter, increasing consumer confidence, and decreasing returns, highlight AR technology’s revolutionary potential. Businesses that adopt AR stand to gain a competitive edge by providing their consumers with immersive, engaging, and personalized experiences as eCommerce continues to expand.


    How does AR benefit online shoppers?
    AR allows online shoppers to visualize products in their real-world environment before making a purchase. This immersive experience enhances product understanding, reduces uncertainty, and ultimately leads to more confident buying decisions.
    Can AR be used in all types of eCommerce businesses?
    Yes, AR can be adapted to various eCommerce sectors, including fashion, furniture, cosmetics, and more. Its flexibility makes it a valuable tool for businesses looking to enhance the online shopping experience across diverse product categories.
    Is AR expensive to implement for small businesses?
    The cost of implementing AR in eCommerce varies based on factors such as the complexity of the AR features, the technology used, and the scale of implementation. While initial costs may exist, the long-term benefits in terms of increased sales and customer satisfaction often outweigh the investment.
    Does AR increase customer engagement?
    Yes, AR significantly increases customer engagement by providing an interactive and immersive shopping experience. It captivates users, encourages longer sessions on eCommerce platforms, and fosters a deeper connection between customers and products.
    Can AR be accessed on all devices?
    AR experiences can be accessed on a wide range of devices, including smartphones and tablets. As technology advances, more devices are becoming AR-enabled, making it increasingly accessible to a broader audience.

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