By Mevil Bhojani 
By alian 
Recognition
Effective strategy is required to be implemented to get the good amount of recognition among the targeted customers. Like shoes of Nike brand actually meant to appeal athletes with the tag line “Just Do It”. Or just like the One Plus mobile phones with tagline “Never Settle” which shows their appeal to the masses to constantly upgrade with new technologies.
Reflection
Brand always meant in a way to reflect the mission & vision of your business. For Example, the Tagline of Nokia. “Connecting People” & the joining hands symbol. It truly reflects what Nokia stands for. Brand is the thing which conveys the message the masses.
Value
Brand creates value for the business. An effective branding policy will push the customers to buy your products. Just like Apple’s iPhone reflects the Richness & technological advancement. People use to show it that they are ahead of others, which actually drags them to buy Apple products.
Brand Loyalty
When you perfectly placed a marketing strategy, it helps you to connect with the feelings of people. For example, If Pepsi Co sponsors a Sports Team. The fans of that team will prefer to buy Pepsi as a soft-drink over any other brand of soft drink just because of the feelings of the fans are connected. Even though the competitors change their strategies, loyal customers still tends to buy only Pepsi.
Credibility
As it offers you the credibility in the market as it helps you to emerge in any kind of saturated niche market. It eases the new product introduction in the market. Loyal customers will surely going to try the new products.
For more on Why E-commerce website is important for a small business, Read Here.
Conclusion
Hiring a company or freelancer is dependent on the type of the project, budget, and timeframe needed for the project development.
On long-term basis, for quick, personalized, proactive and cost-efficient service, hire a development company, and for independent requirements hire a freelancer; as per one’s preference. Even in small projects companies play a vital role by providing quality customizable packages.
