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    How to add a blog on Shopify store?

    • April 24, 2023
    • 5 min

    Blogs are a useful addition to any website, especially e-commerce companies. Blogging is a great approach to enhance the SEO of the Shopify store and attract more visitors. Adding a blog on Shopify may be used to generate leads as well. The goal of having a blog for your Shopify store should be to convert readers into customers. But for that, you must be aware of adding a blog to your Shopify store. For your reference, I am sharing with you the steps to add a blog on your Shopify store and boost sales through SEO.

    Start by writing a blog for your Shopify store

    To post a blog on Shopify store, begin with researching topics and writing the blog. Here are some of the useful tips that can help you in writing your blog.

    Search your audience

    If you want to make a blog popular, you need to think carefully about who you’re writing for and what they care about. The lifestyles, hobbies, and online activities of your target audience may be determined with the use of tools like SEMrush. When you know exactly who you’re writing for, you can tailor your material to their needs and produce something really valuable for them.

    Make a schedule

    Determining how often you will be posting and keeping to that plan can help you maintain your blog’s traffic. The demands of your company and your readers’ preferences should determine how often you post your blog. It’s up to the judgment of the company, although it may be once a day, once a week, or once a month. Maintaining a regular schedule is essential to keep your viewers interested and gain repeat viewers.

    Create engaging content

    Your blogs may be more interesting and useful if you include multimedia material like photographs, videos, and statistics. It’s a great way to give your content some variety and make it look better to your viewers. Multimedia elements are a great way to make your material more engaging and interesting. Furthermore, your work will connect with those who read it more if you adopt a natural style. For example, asking questions or adding informal speech. This will help your audience in grasping even the most complex concepts.

    Make the blog more appealing

    Use attention-grabbing headers and subheadings to help the blogs stand out and be simpler to read. This helps to make your information easier to navigate and more understandable. You may make your blog articles more insightful by using formatting tools like highlights, boldface, bullets and italics to draw attention to key ideas.

    Add CTAs

    Your blogs shouldn’t finish without a creative or tempting CTA that prompts the reader to do something. This might include doing something as simple as subscribing to your newsletter or buying a product. A call to action (CTA) may be used to encourage your readers to take action and move the relationship forward.

    Do proper SEO

    SEO is a technique used to boost your blog’s exposure and search engine rankings. Methods for doing this include using appropriate keywords, meta titles, meta descriptions, and alt tags. To ensure that your blog is seen by your intended audience, it is important to utilize tools like Google Analytics.

    Steps to post a blog on Shopify

    1.Login to Shopify, go to the admin page and click on ‘Online Store’.
    2. You will see the expanded menu of the online store. Click on the ‘Blog Posts’.
    3. Click on ‘Create blog post’.
    4. Add the title of the blog and content in the text box. You can also add an image by clicking on ‘Add image’. Thereafter, save the changes.
    5. You can organize the blogs based on the categories. By default, Shopify has News as a category. Thus, you can add a new category to organize your blog posts by going to the ‘Organize’ section.
    6. The last step is adding a title and description for the search engine listing preview. For that, click on ‘Edit Website SEO’. Add the unique or engaging Title and description of the blog.


    You may boost your Shopify store’s visibility, user engagement, and lead generation by posting blogs. Using the aforementioned instructions, you can craft a search-engine-optimized, user-friendly, and brand-engaging blog that will attract your ideal readers and keep them coming back for more. Still, if you find it hard and want to optimize your Shopify store, our Shopify team of experienced professionals can help!


    Where do blog posts appear on Shopify?
    Login to Shopify, go to the admin page and click on ‘Online Store’. You will see the expanded menu of the online store. Click on the ‘Blog Posts’.
    How do I add a blog category in Shopify?
    you can add a new category to organize your blog posts by going to the ‘Organize’ section in blog posts. Create categories by adding tags.
    Does Shopify have a blog template?
    The answer is yes; Shopify provides blog layouts, some of which are even free.
    Do Shopify blog tags help SEO?
    Yes, you may boost your Shopify store’s visibility and user engagement by posting blogs.
    Should I add Google Analytics to Shopify?
    Yes, Google Analytics is important to check whether your intended audience is reading your blog or not.

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