How To Do Upselling And Cross Selling On Your Shopify Store?

Online retailers sometimes do upselling to get consumers to upgrade to better or more expensive versions of products or extras. The objective of upselling is to encourage clients to buy more of the expensive things you provide.

For example, you are a Shopify store owner and sell makeup and cosmetics products. In case a customer is trying to buy generic lip gloss, your store can suggest the customer buy a branded one like Kylie Cosmetics to make a big sale. You can integrate an upselling app into your store to boost sales. Now what is cross selling?

Cross selling is the practice of recommending more items to customers based on the first set of products they saw, in a cart or purchased. This is a common method used by retailers to boost sales. For example, you are a Shopify store owner and sell stationery items. In case a customer is trying to buy a diary, your store can suggest the customer to buy pens, and highlighters to make additional sales.

The upselling and cross selling processes on Shopify are not as similar as they may seem. Let’s look into their difference.

In upselling, the product recommendation must be similar and of a greater version to that of the requested product. On the other hand, in cross selling, the product recommendation can be either similar or different from the requested product. Thus, cross selling has more scope for making you generate sales than upselling, Whereas upselling has the potential to make you generate more revenue than cross selling.

Create Urgency

In order to maximize sales and motivate customers to take action, it is common practice in marketing to create a feeling of urgency. Customers are supposed to make a purchase if they feel there is a limitation of a product or limited time on the promotion.

But, you need to take care that the customer doesn’t lose the trust. Making things that seem more urgent than they are or constantly pushing back due dates breeds mistrust and damages your store’s reputation. Thus, creating a feeling of urgency in your marketing strategy is done correctly, may be an effective tool for motivating customers and driving sales.

Decrease The Number Of Suggestions

It’s important to boost sales as much as possible without sacrificing quality. Too many ads offering product recommendations may be annoying to site visitors and potential buyers. Thus, you need to remember this while upselling or cross selling.

Customers may get frustrated by plenty of suggestions, leading them to leave their shopping carts. Thus, you can have 3-4 product suggestions for a single page. If you show more, they can get distracted or leave your store.

Find And Group Related Items

Organizing your Shopify store’s inventory into price and feature-based categories is necessary for upselling and cross-selling. Furthermore, better product recommendations may be made if similar items are identified and categorized together.

Additionally, you may save time by categorizing everything as either cheap or expensive. The most efficient method for doing this is to provide a single page that features both inexpensive and affordable options. You may entice your clients to click on upsells and cross-sells by using phrases like ‘on sale’, ‘shop also’, etc.

• ReConvert – This app has a 5-star rating and is a popular app to upsell and cross-sell. It has a 30-day free trial plan with limited features.
• Wiser – It helps in displaying customized product suggestions all over the Shopify store. It has a 4.9-star rating on the Shopify app store and has a free plan.
• Bold Upsell – It is another app available on Shopify that lets you upsell through in-cart, popup or post-purchase. It also offers a 14-day free trial plan, after that you need to pay monthly.
• Zoorix – It is an AI-based cross sell app that helps in product recommendations. You can also manually sort the products. It offers a 30-day free trial before a monthly subscription.
• Honeycomb – This app has a 4.9-star rating on the Shopify app store and is easy to set up. It offers a free plan for 7 days with limited features. Thus, you can give it a try before paying.