Online retailers sometimes do upselling to get consumers to upgrade to better or more expensive versions of products or extras. The objective of upselling is to encourage clients to buy more of the expensive things you provide.
For example, you are a Shopify store owner and sell makeup and cosmetics products. In case a customer is trying to buy generic lip gloss, your store can suggest the customer buy a branded one like Kylie Cosmetics to make a big sale. You can integrate an upselling app into your store to boost sales. Now what is cross selling?
Cross selling is the practice of recommending more items to customers based on the first set of products they saw, in a cart or purchased. This is a common method used by retailers to boost sales. For example, you are a Shopify store owner and sell stationery items. In case a customer is trying to buy a diary, your store can suggest the customer to buy pens, and highlighters to make additional sales.
The upselling and cross selling processes on Shopify are not as similar as they may seem. Let’s look into their difference.