By Mevil Bhojani 
What is Google Analytics?
There are many other tools that can help you collect and measure your website data. Further divided into two types say free analytics tools and paid analytics tools which could be easily differentiated on the basis of support, features, and functionality. Here is a list of tools that can help in collecting data.
- On the top is Google Analytics & Google Analytics 360 (which is paid) by Google Marketing Platform.
- Kissmetrics by the brilliant SEO expert Neil Patel.
- Adobe Analytics by Adobe.io and more.
Earlier discussed was the free version of Google Analytics also known as GA. The paid version is Google Analytics 360 which is mainly used by websites that earn traffic and visitors in millions. But for websites that receive limited visitors can use GA’s free version which is suitable & perfectly fine.
Why Google Analytics? Reasons to use Google Analytics
How Do Users Find Your Website?
There are billions of websites on Google competing with each other. In this competitive world, business personals want themselves to be found by their target audience and grab their attention to the website.
Google Analytics plays an important role here and a different section is created for this purpose called Acquisition dedicated to providing useful information on how they found your business. There are different channels through which a user lands on the website namely:
i) Paid Ads i.e., Google Ads which are paid and displayed on Google Search Results.
ii) Organic i.e., which are unpaid rankings in the SERPs (Search Engine Result Pages)
iii) Direct where visitors already know your business and finds your website.
iv) Social, where users find your website on social media via social media sharing option, and so on.
What People do when they visit your Website?
Here, you will understand the Google Analytics Goal Flow section where a track of your visitors is kept. How a user interacts with your website and where he ends the interaction. Whether it is submitting a contact form on your website or purchasing a product/service through your website. Google Analytics shows you all the data. To engage users for a long time, the website should look really nice and should have easy to navigate content.
Popular Pages of your Website
Google Analytics helps you identify the most visited pages on your website. Either it is your website’s blog page or your product/service pages, GA shows the most visited pages. Based on demographics & geography, and their general interests online.
Conversion Tracking
A conversion is an action or a group of actions taken by the user on a website or mobile application. Conversion tracking is different from website to website and business. You can set up tracking conversions based on actions you most want visitors to take, such as submitting a form, users emailing through the website, newsletter signup, downloading an ebook, and so on.
It’s Easy & Free
This tool is really easy to navigate and user friendly. Anyone with basic knowledge of GA can easily set up a Google Analytics account for their website. Moreover, this tool is FREE. Business owners with a limited budget can go with this tool and collect all the website data and analyze the business situation and improve accordingly.
What is Google Search Console?
Why Google Search Console? Reasons to use Google Search Console
Improves Search Engine Visibility
Worried about your website search engine visibility? Google Search Console will help you know if your website is struggling with the search engines or you are online and able to reach your users.
Attract Traffic with Optimised Keywords
GSC opens a new window for optimized keywords that people frequently use to access your website. This will help you shape a better user experience and boost your results.
Track Real-time Website Changes
You can make an endless number of changes to your website and wait for a week or months for Google’s bots to crawl your website. By now you might have an idea why you must use the Search Console for your website.
Makes Website Faster & Responsive
Many times it happens that users abandon your website due to the reason of slow website loading or any other glitch. GSC allows you to take remedial steps and approve changes to become mobile-friendly.
Conclusion
To make the SEO strategy work you will need both Google Analytics and Google Search Console. When you fire this double-barreled gun you can easily aim for higher search engine rankings and boost traffic to your site, and convert traffic into customers.
These are free tools that can easily help you achieve your SEO goals. There are hefty tools that can help you but GA & GSC promises to deliver higher than expected results and that too without paying a single penny. Small businesses or startups should go with these tools to track their results. Still confused and want to set up Google Analytics & Google Search Console accounts for your website? Contact us at sales@aliansoftware.net and we will set it up for you.
Akshay Alex is an experienced technical Copywriter. A professional in the art of composing technical articles and e-books that are informative and interesting to the audience.