What is a sales funnel?
A sales funnel is a marketing structure that illustrates an ideal customer’s journey from knowledge of the product to final purchase. Because the process decreases at every level, it is shown as a funnel. This is because the number of potential clients will rapidly decrease as they approach their final choice of purchase. Various sectors use different marketing funnels. The path that a consumer takes from having a need to making a purchase shapes the perfect sales and marketing funnel.
- Top: Prospects who have expressed a preliminary interest and are just beginning their purchasing journey are included at this stage. It has the largest recorded population.
- Middle: These are potential buyers who are already interested in your goods. This stage has a smaller population.
- Bottom: People who are prepared to buy from you or who may have already purchased from you are in this stage. In the funnel, it records the fewest people.
You can easily design a compelling funnel for sales using this structure to increase the average order value (AOV) and sales of your Shopify business.
How to build a sales funnel?
The customer journey follows a planned path that transforms a visitor into a patron whose business boosts conversion and sales.
The following are the steps in this path:
This is the top-of-the-funnel phase, the first one. This is the part where you educate your target market about your brands and products. Via social media sites, content marketing, and advertising, you try to keep your items in front of and in their thoughts. This stage is also beneficial for generating leads. Starting at this point is crucial because it’s when you’ll record the greatest amount of interested parties. Create awareness through blogs, paid advertisements, Google advertising, social media ads, and SEO/SEM.
At this point, prospective clients show a greater level of interest in what you have to offer. They visit the online store to discover more about your business and start looking into the features and costs of your products.
They also look at reviews to obtain a more comprehensive impression of the products and contrast the features and costs of your offering with those of your rivals. At this stage, prospects who are truly interested will want to interact with you on social media and may even consider making a purchase from you. Establish social media profiles, newsletters, and other channels of contact with your clientele. Create intelligent email popups for your Shopify businesses by utilizing Shopify applications.
Only a small percentage of visitors reach this point, which is where every Shopify store owner wants their potential consumers to get. Prospects who are convinced of the worth of your item or service at this point in the buying process.
A prospect becomes a client whenever they place an order and pay for your product. The success of your sales funnel is shown by the conversion. Every conversion at this level is a valuable addition to your online business since it represents the lowest number of individuals.
The conversion step shouldn’t be the last stage of your sales funnel. The customer journey extends past the point of purchase. Your goal at this point should be to get them to become recurring clients. Prioritize providing exceptional customer service to win back consumers and promote repeat business. Encourage them to stick with your brands. Use newsletters, email marketing, and other channels to stay in touch. To keep them around, provide tailored offers just for them and provide enticing discounts.
For your Shopify business, building a sales funnel is a smart way to bring prospective buyers through a well-organized process that will eventually result in conversions. You can create a sales funnel that maximizes both revenue and customer pleasure by knowing who your target market is, making your website as efficient as possible, and utilizing a variety of marketing platforms.
Creating a good funnel for sales is a continuous activity that needs regular testing, observation, and improvement. To guarantee your Shopify business is successful in the long run, keep up with market changes, examine consumer behavior, and modify your sales funnel as necessary.
What do you mean by sales funnel?
How do I identify my target audience?
Which marketing channels should I use in my sales funnel?
How often should I update my sales funnel?
What role does customer engagement play in a sales funnel?
Shivangi is a passionate Copywriter at Alian Software with expertise in technical copywriting. She shares information that is easy to understand regarding business, technology, and trends.