Getting familiar with Shopify Backend

The backend of Shopify refers to the administrative interface and tools that merchants use to manage their online stores. It’s the control center where you can handle various functionalities of your e-commerce business, such as adding and organizing products, managing orders, customizing your website’s design and functionality, configuring shipping and payment settings, analyzing sales data, and more.

In short, the Shopify backend provides merchants with the necessary tools and functionalities to effectively run their online stores, streamline operations, and optimize their e-commerce strategies. It offers a user-friendly interface that allows merchants, regardless of their technical expertise, to efficiently manage and grow their businesses online.

When you log in to the Shopify store, you can find the recent activity of the store, update the products, and manage the orders. Let’s understand the sections in the backend of Shopify. 

Shopify admin

You can view the different sections of Shopify admin in the left sidebar.

• Orders: The Orders page in your Shopify admin is where you handle all of the orders for your store. An order placed by a consumer through any of the active sales channels appears in Shopify’s Orders section. To send bills and invoices to clients or to keep track of orders placed outside of Shopify, merchants can also manually generate draft orders in Shopify admin. You can do order fulfillment, process and manage orders, create draft orders, manage refunds, returns, and exchanges, edit order items, order printers, manage subscription orders, and fraud analysis.
• Products: All of your goods and variations may be seen, added, updated, and arranged from the product page. You can add a product by uploading photographs of the product and providing its data. Furthermore, you may add a variant for every combination of choices if your product has any. Examples of options include size and color. Products can be made available to one or more sales channels while they are being added to or updated.
• Customers: The customer list in Shopify backend is updated with the name and other information of each new client who puts an order with the online store. From here, Shopify merchants can manage the customer details and examine all customers. To improve the effectiveness of customer communications, merchants may create customer segments out of the consumers that have similar attributes.
• Analytics: Shopify’s analytics and reporting provide comprehensive information about sales and customer base. Depending on the Shopify membership package, merchants can examine different kinds of statistics and data for a store. To obtain more knowledge, merchants can also set up analytics services provided by other parties, like Google Analytics.
• Marketing and Discounts: In marketing, you can see the ad campaigns reports and manage rewards and discount coupons in Discounts.

Apps and Channels

This section includes specialized tools for the growth of the businesses. You can find sales channels in this section. There are several sales channels supported by Shopify like  Facebook, Instagram, Shop, and Shopify inbox. In the Online store section, you can find themes, blog posts, navigation, pages, etc. In the point of sale section, you can sell in markets, popups, or brick-and-mortar stores.

Furthermore, you can integrate third-party apps in the Shopify store from this section. Either you can build a custom app or add popular apps from the app store to enhance the functionalities of Shopify. Additionally, Shopify merchants can pin the apps to the bottom of the item list for quick navigation.