The UI and UX design of mobile and web applications are key for boosting conversions, attracting new users, enhancing user engagement, and delivering user satisfaction. Thus, it is necessary to invest in UI and UX design for a better future for every web or mobile application. But the questions strike how much time is expected to build a UI and UX design? What are UI and UX facts? How much does UI/UX design cost? It’s important that you know what you’re getting into before you begin developing.
Let’s understand in detail with an example. How would you feel if you woke up and find that the world is black and white? Or think about you are hiring an interior decorator for your dream house but your house turns out to give you boring and lazy vibes. What about surfing the internet to buy your favourite Artist’s latest album but you don’t understand the checkout process and accidentally bought two more albums?
On the other side, all while you want to relax and chill out; imagine finding a meal delivery app that delivers food from your fave place, allowing you to track it and ensure that it arrives safely in good condition. Feels amazing just by imagining it. In such scenarios, we always like to stand where we get the finest view and feel. We cannot deny that modern, high-resolution, vivid movies are appreciated over classic, black-and-white ones. UI and UX play wide roles in it. This blog will provide a clear idea about all your awaited questions and will guide you toward the success of your application.
Initially, the choice should be made for the app platform on which it would work.
There are three types of platform open based on the audience to be targeted.
The majority of apps developed these days are cross-platform applications as it is cheaper and easy to develop and covers a wide audience. Thus, the selection of a platform must be done wisely. Though every software company has a unique methodology of UI/UX design that they follow, there are some common stages we have mentioned below.
The UI/UX experts start working on an app design after a period of collecting information. Our design experts identify the competitors, business goals, and target market of the future product before initiating the UI/UX development process. By analyzing the demands of the users in this way, the team provides an overall design that specifically suits the demand.
This stage portrays the visual sketch of the application’s screen. It shows where and how the content would be placed, the navigation of the application and the main features of the application. It gives insights and provides feedback to the company about how the app will appear in future. Leading designing tools for wireframing are Figma, Sketch, Zeplin, Adobe XD, InVision and MockFlow. As they are just a visualisation of the app, it is effective, easy and quick to update.
Prototyping gives the final look of the application where each user interface of the app is prototyped separately. Over this stage colour, style and themes are selected that match perfectly with the idea of the application. When creating an app, it’s crucial to take into account the UI/UX construction criteria for mobile operating systems and devices. UI designs for iOS and Android that are appropriate for both platforms are often made by expert designers. In addition to the primary design, UI/UX designs for tablets, phones, and other devices are made, but they are priced separately. Customers can select which prototype best meets their demands at this point or provide input using InVision or Figma. Prototypes can be clickable or static to provide better visualization. Furthermore, animations and graphics are added wherever it is needed.
It is a myth if the price of a service is cheaper then the quality is low. It is true that the cost is influenced by the specialists’ expertise and skills, but the location is also a factor. The cost of designing the UI/UX varies depending on the area that offers the design. For example, the cost of UI/UX designing in Canada would be different compared to the hourly price offered by professionals in India. Thus, it becomes cost-effective for a US-based company to hire outsourced Indian professionals for UI/UX development of their top-notch projects. As every software specialist’s service carries a significant price tag, the job of competent UI/UX professionals also needs to be well rewarded.
Let’s take a simple example if UI/UX of an application like Twitter is offered to Canadian experts. The time for designing would be around 264 hours and the Canadian hourly rate is $150. Then the total cost of designing would be around $39,600 for cross-platform apps. In the same case if we change the region and hire remote professionals then the cost would be as lower as $8,000. The UI/UX freelance rate would be the same.
Multiple outsourcing companies over the globe offer premium services at affordable rates. India has grown in popularity as a location for outsourcing work because to its large talent pool, cheap taxes, and government support for the IT industry. We’ve compiled design costs from several nations mentioned on websites like GoodFirms or Clutch to help you select an outsourcing location for your dream project.
UI/UX hourly rate that the United States charges is $90 to $150 whereas experts in the UK work at $50 to $99. Canada offers design outsourcing at an hourly rate of $70 to $150 while Indian Professionals provide fantastic designs at $20 to $50 per hour.
By carefully analysing the firm information and searching the market for a good quality ratio before hiring, you may avoid the situation of receiving low-quality designs and working with non-professionals. You can check the prior work and read the reviews provided by the company’s previous clients. Also by signing the NDA, the project’s confidentiality is assured.
Lyft is one of the popular apps in America used for booking and ranking the cab. The innovative UI/UX helps the app to stand out in the competitive environment. The app was launched in 2012 and reached many users in a short period of time. Its current revenue is US$3.21 billion with a success of over 1 billion trips.
The user experience of the application is easy to navigate and is understandable by the user. The live tracking and cab booking visualisations give users precise information and increase their comfort level from a safety perspective. The app provides different UX for passengers and drivers.
The estimated time to build such an app for the iOS platform would be around 130 hours for the passenger app and 120 hours for the driver app. Similarly, if the platform is changed to android, then the estimated hours would be approx 86h for the passenger app and 80h for the driver app.
If we were to estimate the price of this app on Android, then designing it in the US would be more expensive ranging from $20,800 to $55,000 than in India ranging from $9,350 to $20,970. The information provided may vary depending on the expertise, experience and quality offering of the company.
Twitter is one of the most popular social media apps and has been around since 2007. One of the best things about the UI/UX of Twitter is that there isn’t any learning curve involved. The UI/UX of twitter is very intuitive and it makes it easy for anyone to use Twitter no matter what level they are at. As a social media platform, its UI/UX is a way that tempts users to share their daily activities and be social. Just a small tweet and you get connected with the world. Users also love it due to its privacy, authentication, and its design.
Building a successful app like Twitter is no easy task, but it can be achieved if you take a few steps. First, make sure your product has a unique point of view that people will want to hear about. Second, make sure your product is fast and reliable so that users are not frustrated by slow or glitchy interfaces. Finally, make sure your product appeals to a wide audience so that you can have enough users to sustain the app over time. If you keep these guidelines in mind while building your app, you’re sure to see success!
But once more, what is the expected cost? If we had to estimate the cost of developing this app depending on expertise, quality and time; for the Android platform, it would be significantly more costly in Canada, ranging from $17,750 to $52,980, than in India, ranging from $8,745 to $18,890.
While designing the UI/UX ensure that the interface is easy to understand and it provides the right amount of information to all users. As the cost of designing varies from region to region, hiring remote UI/UX experts with the right talent and experience saves the cost and helps the app to engage more users when it is launched.
Mevil Bhojani is the Co- Founder of Alian Software. A technical expert helping more than 100+ Fortune companies in developing cutting-edge custom software using the leading technologies by providing talented and skilled resources.