Table of Contents

    How does virtual try on benefit the shopping experience?

    • March 12, 2024
    • 6 min

    The shopping experience has evolved significantly in a world where convenience and customization are important. Through the use of virtual try on technology, customers are no longer restricted to physical stores. Furthermore, they are not constrained by the limitations of online photos. In the retail sector, virtual try-on has become a game-changing technology with unmatched advantages that improve the entire buying experience. Let’s go through this technology in detail.

    What is a virtual try on?

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    Virtual try on is a modern technology that allows customers to digitally visualize how a product will look on them before making a purchase. It typically involves using augmented reality or artificial intelligence to overlay virtual representations of products onto images or videos of the user. This gives users an immersive and interactive experience.

    For example, in the fashion industry, virtual glasses try on allow users to see how glasses would look on their own face by superimposing virtual images of different glasses onto live images or uploaded photos or videos of themselves. Similarly, in the beauty industry, virtual hair color try on enables users to virtually try on hair colors to see how they would look on their hair and face.

    Thus, it not only enhances the overall e-commerce shopping experience but also reduces the likelihood of returns. Furthermore, it increases customer satisfaction and ensures that customers are confident in their purchasing decisions.

    What are the use cases of virtual try-on?

    Virtual trying-on is transforming the consumer experience in a variety of industries, including fitness clothes, cosmetics, eyeglasses, and home decorations. These use examples demonstrate the technology’s transformational power. Let’s learn how companies are using cutting-edge technology to boost sales, reduce returns, and stay ahead of the competition.


    Customers can virtual try on glasses to examine how various frames would appear on their faces, which helps them make better selections when selecting sunglasses or spectacles. Virtual try-on tools facilitate users’ exploration of a vast array of frames.


    Clothing is one of the most well-known use cases for virtual try-on technology. Within the fashion sector, virtual try on clothes let users preview how clothes will fit and appear on their body types, assisting them in selecting the appropriate size and style.

    Home Decorations

    The furniture and decor industry is one of the most prominent use cases for virtual try-ons. Before placing an order, users may digitally arrange furniture and other design items in their living area with the help of these applications, which let them see how different objects will fit and appear.


    Different kinds of virtual trying-on apps have the power to completely transform the travel and tourism sector. It gives users an immersive vacation planning and location exploration experience. By utilizing augmented reality technology, these applications provide virtual tours of hotels. This enables users to virtually experience various types of lodgings and activities prior to making a reservation.


    Buyers can preview how various jewelry items, such as pendants, earrings, and rings, would seem on them when they wear them. This helps buyers select the ideal design for any event.


    With the help of virtual reality applications, users can virtually put on different cosmetic items, trying different tints and looks to discover the ideal combination without the need for real trials. Furthermore, the powerful AR technology used by the beauty and cosmetics app enables users to experiment with various cosmetic items, such as base colors, shade tones, and glosses.

    How to Develop a Virtual Reality App?

    Developing a virtual reality app involves several steps, from conceptualization to deployment.

    • Firstly, determine the purpose and goals of your VR app. Identify your target audience and what experience you want to create for them.
    • Thereafter, decide which VR platform you want to develop. Some popular options include Oculus Rift, PlayStation VR, and mobile VR platforms like Google Cardboard, etc.
    • Depending on the platform you choose, you’ll need different development tools and languages.
    • Familiarize yourself with the specific requirements and techniques for VR development.
    • Create the 3D models, textures, and animations for your VR environment. Consider factors like scale, immersion, and comfort to ensure a compelling and comfortable experience for users.
    • Develop methods for users to interact with the VR environment, such as hand controllers, gaze-based interactions, or gestures. Ensure that interactions feel natural and intuitive within the VR context.
    • VR applications require high performance to maintain a smooth and immersive experience. Optimize your app for performance by reducing unnecessary rendering, optimizing assets, and minimizing latency.
    • Once your VR app is ready, distribute it through the appropriate channels for your chosen platform.
    • Continuously support your VR app by addressing user feedback, fixing bugs, and providing updates with new features or improvements. Building a community around your app can also help maintain its longevity.


    By bridging the gap between online and physical retail, virtual try on technology delivers substantial benefits to the shopping experience, including ease, customization, and confidence in purchase decisions. Virtual try-on lowers uncertainty, boosts engagement, and creates a more engaging and pleasurable buying experience. It should become a crucial component of online buying in the future as merchants keep investing in and improving this technology, transforming the way customers browse, assess, and eventually buy things.


    Is virtual try-on technology accurate?
    Virtual try-on technology utilizes advanced computer vision and augmented reality algorithms to accurately map and render products onto users’ bodies or in their environments. While accuracy can vary depending on factors like lighting conditions and the quality of the technology used, virtual try-on systems are continually improving to provide more realistic and reliable experiences.
    What types of products can be tried on virtually?
    Virtual try-on technology can be applied to a wide range of products, including clothing, accessories, eyewear, cosmetics, and even furniture. As long as there is a visual component to the product that can be digitally rendered, it can potentially be integrated into a virtual try-on experience.
    How does virtual try-on benefit retailers?
    Virtual try-on technology benefits retailers by reducing return rates, increasing conversion rates, and enhancing customer satisfaction and loyalty. By providing a more interactive and engaging shopping experience, retailers can differentiate themselves from competitors and drive sales both online and offline.
    Are there any privacy concerns with virtual try-on technology?
    Like any technology that collects and processes user data, virtual try-on systems may raise privacy concerns. Retailers should be transparent about how they collect, store, and use customer data, and ensure compliance with relevant privacy regulations such as GDPR or CCPA. Additionally, providing users with options to control their privacy settings and consent to data collection can help mitigate potential privacy risks.
    Can virtual try-ons be integrated into mobile apps?
    Yes, virtual try-on technology can be integrated into mobile apps, allowing users to try on products directly from their smartphones or tablets. Mobile app integration enhances accessibility and convenience, enabling customers to engage with virtual try-on experiences wherever they are.

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