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    Do meta descriptions have an effect on Shopify shop rankings?

    • August 24, 2023
    • 4 min
    • views 33
  • Shivangi By Shivangi Technical Copywriter

    • Search engine optimization does not rely on meta descriptions. Especially if you want your website to rise in the search engine rankings. Simply said, they explain your page's content to both Google's bots and human users. Thus, concerns regarding search engine rankings may be put to rest by including relevant meta descriptions. The steps necessary to add a meta title and description on Shopify are outlined in this post.

    What do you mean by Meta titles and meta descriptions?

    Meta title, also known as a Title Tag, is the text that is seen at the top of browser tabs and in search engine results; it gives readers an idea of what the web page is about. It’s usually written in big blue letters on SERPs. An HTML element known as ‘Meta Description’ summarizes a page’s content. It’s the quick description of your page that appears in search engine results; it normally has about 160 characters.

    Search engines prioritize results that include descriptions with relevant keywords. Meta titles and descriptions, unlike page titles, do not influence search engine results page rankings, but they are an essential aspect of good on-page SEO.

    How to write engaging meta descriptions?

    The main purpose of meta descriptions is to entice readers to click on your web page. Here are some easy tips that may be useful:

    • Make it your own. Avoid using generic descriptions at all costs; they will hurt your site more than help it. As such, you shouldn’t use the same description for all of your articles.
    • Try to keep it as brief as you can. A description that is too long will not help. Keep it under 160 characters for optimal results.
    • Put as much brief detail as you can into them. Use high-ranking relevant keywords in the descriptions.

    How to add meta descriptions on Shopify?

    Shopify Sellers have the option of editing the page’s meta title and description from the Shopify Admin. To add a meta title and description on your Homepage, here are the steps:

    • Go to Shopify Admin> Online Store> Preferences
    • Add the meta title and description related to the homepage content.
    • Click Save.

    To add a meta title and description on your Products page, here are the steps:

    • Go to Shopify Admin> Products
    • Go to the product that you want to edit.
    • Scroll to the search engine listing, click on edit, and add the meta title and description.
    • Click on Save.

    Similarly, you can add meta titles and descriptions on Collection pages, blog pages, and other pages.

    Conclusion

    Meta titles and descriptions may have an indirect effect on the positions of Shopify stores. As mentioned above, they do not directly affect search engine algorithms, but they may raise CTR from search results, which in turn can increase organic traffic and perhaps improve ranks. Webmasters running online stores on Shopify should do well to provide each page with an accurate meta description that is also brief, interesting, and relevant.

    FAQs

    What makes a good meta title & description for Shopify stores?
    A good description should be brief(around 150-160 characters), accurately reflect the content of the page, and include relevant keywords. It should also be engaging and encourage users to click through to your Shopify shop.
    Should I include keywords in my meta title and description?
    Yes, including relevant keywords in your title and description can help search engines understand the content of your page and improve its visibility for specific search queries. However, prioritize creating natural and user-friendly descriptions over keyword stuffing.
    Can I use the same description for multiple pages on my Shopify shop?
    No. It’s generally a good practice to create unique meta titles and descriptions for each page. This allows you to accurately describe the content and purpose of each page, improving the overall user experience.
    How long does it take to see the impact of SEO efforts on rankings?
    SEO results take time. It can take several weeks to months before you start noticing improvements in rankings and organic traffic. Consistency and patience are key.
    Are there other factors that affect Shopify's shop rankings?
    Yes, factors like site speed, mobile-friendliness, site structure, quality and relevance of content, backlinks, and user experience all contribute to your Shopify shop’s overall SEO and rankings.

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