Table of Contents

    How To Do SEO For Shopify Store?

    • July 21, 2023
    • 6 min

    Are you interested in enhancing the search engine optimization (SEO) of your Shopify store in order to get a high ranking on search engines such as Google? Achieving a high position on Google for your store is not quite as simple a task as it was in the early days of the Internet. Then, all you need to do is get as many relevant keywords as you can into the text of your website, and the rest will take care of itself.

    You will even be at risk of overusing keywords in your content. Additionally, the ranking criteria used by Google have grown more complicated than they have ever been, which means that term stuffing is no longer effective.

    Therefore, it is important to have a strategy to do SEO for Shopify store. This post will walk you through several search engine optimization tactics that you can use to enhance the ranking of your online store.

    Do you have to do SEO for Shopify?

    To put it another way, search engine optimization for Shopify is optimizing your Shopify store itself for search. In Shopify, meta descriptions, SEO titles, and URL is generated by default. Thus, SEO for Shopify is not that unlike the standard SEO that you would do on WordPress; the main difference is that there are just a few things. But, you need to put your efforts to rank high.

    Make sure to keep up with these SEO statistics to have a better understanding of the significant part that it plays in the development of both businesses and brands. For instance, if you want to raise the exposure of the items in your shop on Google, you need to take special actions to include relevant keywords in the product descriptions and picture alt texts that you write.

    In addition to that, being a Shopify SEO specialist requires you to take care of any duplicate material that may exist on your website. In contrast to WordPress, Shopify suffers from the issue of having content that is duplicated. Therefore, let’s have a look at a few of the tactics that you may do to raise the ranking of your Shopify store on Google.

    Which are the strategies to do SEO for Shopify?

    The following are seven things that you can do to increase the visibility of your Shopify store on search engines.

    Do Keyword Analysis

    Your choice of keywords will have a significant impact on the results of your search engine optimization strategy. Many online store owners don’t put any effort into keyword research. Simply stuffing your store with keywords won’t cut it. Choosing appropriate search terms is of utmost importance. But, how do you choose which keywords to use in your SEO campaign? Simple. Find relevant keywords. You can use tools like SEMrush, Google Keyword Planner, Ahrefs, etc.

    Finding the correct keywords in your chosen niche is the next step. Discovering what your customers are searching for can boost your visibility in search results and make you seem more credible to potential buyers.

    For example, if you’re in the business of selling toys. Type ‘baby toys’ into the keyword tool and see what comes up. Customers looking for your products will use these search terms to locate you. You may leave it at this point, or you can go further deeper into keyword research.

    Add the Keywords In Content

    After making a list of keywords you wish to use, the next step is to facilitate the indexing of your pages by Google’s crawlers utilizing the selected keywords. Thus, choose the pages you want to optimize with the keywords. Start with your homepage, individual product pages, and category pages.

    Now, the question is which parts of those pages should you insert the keywords into? The best locations to include keywords are in the page’s title, meta description, main content, and Alt texts for images. For example, add the phrase “gym t-shirts” to the title of your product page as an example. The next step is to provide a keyword-rich description of the page. The best way to describe your page is by clicking the Edit SEO link directly below and typing relevant information into the description box. Be sure to include the desired and relevant keywords of your list in the description.

    Improve Your Shopify Store’s Navigation

    Google uses a number of factors to determine a site’s ranking, and usability is one of them. Websites that are simple to use have a lower bounce rate since their visitors stay longer. That is to say, if your site is easy to use, people will spend more time there, which will boost your Shopify store’s ranking. One of the first places you should look to improve your site’s navigation is the homepage. To begin, you should make it simple for customers to go to specific product pages. A customer shouldn’t have to click more than three times to get to an item. For example, Home > Product Category > Products

    Furthermore, when we talk about the Contact Us page, if you add the link to the Home page it should direct users to the page that should also have that title. In addition, when creating in-site links, it’s important to employ anchor texts that accurately describe the content of the page they go to.

    Do Backlinking

    Shopify SEO is profoundly affected by the quantity and quality of backlinks pointing to your site. That’s why it’s crucial to your SEO success to get as many authoritative backlinks as possible. Backlinks, by the way, are just links on another website that go back to yours. Keep in mind that not all backlinks are the same before launching a campaign to get backlinks.

    For instance, backlinks from social media platforms like Facebook and Twitter won’t do anything for your search engine rankings. In addition, links from sites of poor quality will do more damage than good to your own. Therefore, you should stay away from them completely. Use the free domain checker tool to learn the worth of a backlink if you are unsure.

    Improve Shopify Store’s Speed

    How do you feel when you attempt to open a web page that takes more than 4 seconds to load? Frustrated right? That is the same way visitors feel if your store appears to take forever to load. Not only will this lead to an increased bounce rate, but also it will affect your Google search ranking. Therefore, optimizing speed can boost SEO for Shopify stores. You can optimize product pages, and images, uninstall unnecessary apps, use the lightweight theme, etc.

    Post Blogs Regularly

    Regular blog posts with useful information can boost your Shopify SEO. Fortunately, Shopify comes equipped with a built-in blog option. Go to Online Store > Blog Posts. Using your target keywords as inspiration for your work will provide the greatest results.


    Getting lots of traffic to your Shopify store is the entire point of doing search engine optimization. It is advisable to hire an SEO expert in such cases. If you are still confused, connect with Shopify Partners for your Shopify store’s SEO. You can also use SEO apps available on the Shopify app store.


    Can you rank well with Shopify?
    Shopify follows best practices for SEO in its design, and these features can be readily accessed and modified.
    How can I improve Shopify's search engine rankings?
    It takes a lot of work to get a Shopify store to the top of search engine results pages, but the most important things are doing keyword research, adding keywords in the content, backlinking, optimizing the store for speed, and posting blogs regularly.
    Are there any SEO apps available for Shopify?
    Yes, there are many SEO apps. These include Avada SEO, Plug-In SEO, Smart SEO, etc.
    Why is my Shopify shop isn't indexed by Google?
    Verify that your Shopify shop has been added to Google Search Console if it isn’t showing up in Google’s search results. One of the greatest ways to boost a site’s presence in search results is to have high-quality links pointing to it from other sites. Keep in mind that search engines may take weeks, even months, to index fresh new sites.
    Where SEO is better - on WordPress or Shopify?
    Shopify is better as it has many SEO features like automatically generating meta descriptions, SEO titles, XML site maps, etc. In wordpress, you have to add plugins for SEO.

    To know more about hiring a
    Freelance Mobile App developer