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    How Can You Link Your Store On Shopify To Instagram?

    • June 22, 2023
    • 4 min

    Instagram has evolved from a simple photo-sharing app to an essential channel for the promotion of products and services. Shopify's connection with Instagram enables merchants to feature products that customers may buy with a few taps without leaving the Instagram app. We'll go through the benefits of having an Instagram presence for your Shopify business, how to link Shopify to Instagram and started selling, and some promotional ideas.

    Benefits Of Linking Your Shopify To Instagram

    The following are some of the benefits of using Instagram to promote your Shopify store:

    • As mentioned in Demand Sage, Instagram has 2.35 billion monthly active users. Thus, you can connect with your target audience and achieve maximum sales.
    • Furthermore, you can promote your products via posts, videos, stories, etc. on Instagram and increase traffic and engagement.
    • You can also drive traffic to your Shopify store through Instagram.
    • Furthermore, Instagram facilitates product discovery for online buyers. To do this, you may add a shopping bag symbol that displays further product details and a ‘View Products’ button that directs them to your Shopify store. As a result, customers enjoy an exceptionally streamlined purchasing experience.
    • You can run ads to reach and attract a wider audience and boost sales.

    Connecting your store on Shopify to Instagram

    The following are the steps that will help you to connect your Shopify store to Instagram.

    Eligibility Check

    Before you can connect your Instagram to Shopify, your business has to be approved to sell via the Instagram platform. To do this, you must first satisfy the following conditions:

    • You need to be in a nation where Instagram purchases may be made.
    • The products in your shop must be real ones.
    • Facebook’s merchant agreement and commercial standards must be followed.

    Create Instagram Business Account

    The next step is making an Instagram business account. You must have a business account to connect your Shopify store with Instagram. In case, you have a personal account, Go to ‘Settings’ and select ‘Switch to business Profile’. This not only opens up the possibility of selling on the platform but also gives you access to data about your customers that can be useful when planning future advertising campaigns.

    Facebook Shop Setup

    Thereafter, you will need to create a Facebook shop and add it as a sales channel to Shopify. For that, go to Shopify Admin > Sales Channels > ‘+’ button > Facebook.

    When you’re finished, you’ll need to provide Shopify access to the page. The next step is to relax and see what happens. It may take up to 48 hours for your store to be reviewed and authorized.

    Connect Your Instagram Account To Facebook

    You must connect to your Instagram profile after you have been authorized to Facebook Shop. To do so, go to the Settings page > Shopping > Products. From there, you may pick the catalog from which you want to sell your wares.

    When Instagram finally gets around to reviewing your account, you’ll have to wait some more before you can start making shoppable posts.

    Link Shopify to Instagram

    In this last step, you need to link Shopify to Instagram. For that, go to Shopify Admin > Sales Channels > ‘+’ button > Instagram. After that, sign in to your Facebook account to verify.

    You may now begin applying tags to your products since everything is ready to go. This works for both new and old Instagram posts. You may tag products in a post by tapping ‘Share’ and then ‘Tag Products’. After tapping on the items you wish to include, you can give them a name and arrange them in whatever order you choose. After making your product selections, choose ‘Done’ and then ‘Share’.

    Each picture may include up to five tagged goods, so keep that in mind as you begin. Instagram Stories also support the use of product tags.


    In conclusion, integrating your Shopify business with Instagram is simple and may increase your online visibility and sales. By linking them, you can make use of Instagram ads to promote your items and increase sales. You can easily connect your Shopify store to Instagram by following the instructions mentioned in this blog.

    Remember to maximize the advantages of this connection by optimizing your Instagram presence via the creation of compelling content, the use of relevant hashtags, and the engagement of your audience.


    Can I sell on Instagram through Shopify?
    Yes, you can sell on Instagram through Shopify by adding Instagram as a sales channel on your Shopify store.
    How many followers do you need to connect Shopify to Instagram?
    You just need a business account to connect your Shopify store to Instagram. There are no criteria for followers.
    Is it free to sell on the Instagram shop?
    Yes, it is free to sell on Instagram shop. You will just need finance to promote your products through ads.
    Why can't I connect Instagram to Shopify?
    In case, you are unable to connect your Instagram account to Shopify, you need to check whether you are eligible or not.
    Can I connect Shopify to Instagram without Facebook?

    No, you cannot connect your Shopify store to Instagram without Facebook. You need to sign up if you don’t have a Facebook account.

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