How influencer marketing can help your e-commerce store to grow?

An influencer is someone who has gained a reputation through social media in a specialized sector. They are internet celebrities with a large fan base. They are frequently rewarded with cash, free products, or even discounts on expensive products.

According to a recent study, 80% of marketers find influencer marketing to be effective. In addition, as per the Marketing Hub, 75% of business have a dedicated influencer.

Key characteristics of influential people are their credibility and trustworthiness. Their support of your e-commerce offerings may increase consumer trust in your company. Influencer marketing may be very powerful, but only if it is tailored to your specific demographic, sector, and overall marketing plan. Several methods exist for doing so, such as working together on a product, releasing a special edition, or holding a contest. Thus, working together with influential people may be a win-win situation that advances the interests of both sides.

Selecting the right influencer: One of the crucial points before even thinking about influencer marketing is to select the right influencer. By doing so it will help you to achieve your desired results.

Types of influencers

• Mega influencers (celebrities) having over one million followers
• Macro influencers with 500,000 to 1,000,000 followers
• Mid-tier Influencers with a following of 50k to 500k.
• Micro-influencers with ten thousand to fifty thousand followers

90% of consumers read reviews before buying the products as they are craving for originality and genuine recommendations. So let’s see how the growth of e-commerce business can be achieved with influencer marketing.

Increase in brand visibility

Using printed advertising material is no longer effective. Blogging without any promotional activities is outdated now. Influencer marketing is gaining popularity as it is more authentic and engaging than traditional advertisements.

Let’s use an online store as an illustration for this:

Through social media marketing, an online store receives 220k pageviews on a certain product. As a result, influencer marketing may assist you in organizing this type of giveaway to promote your goods and services. When these individuals submit detailed reviews of your products, it makes a fantastic impact and raises brand awareness.

Genuine content creation

Influencers are adept content producers who are aware of the tastes and passions of their audience. They frequently do it in a sincere and real manner when producing material to advertise an ecommerce store. Since the advertising content is more relatable due to its authenticity, engagement, and conversion rates are higher.

Credibility and trust

Building consumer trust, the cornerstone of your business is challenging. For new e-commerce businesses, establishing client trust is essential. Long-term consumer involvement results from it. On a number of sites, including Instagram, Facebook, YouTube, and Twitter, influencers have developed trust. Discounts and coupons have been proven to increase brand loyalty and conversions.

Reaching target customers

Influencers concentrate on a particular demographic. E-commerce companies can reach ideal customers by collaborating with influencers that have a following that is similar to their target market. This indicates that the products or services being promoted by the e-commerce store are more likely to appeal to the influencer’s followers who share their interests. This targeted marketing approach thus promotes stronger engagement and contact with potential clients.

Growing traffic and sales

The goal of all e-commerce firms is to increase sales and hit the target. As influencers have established a long-lasting trust people often buy the goods and services recommended by them. Hence it will lead to increased visitors to the site. Once the site starts getting traffic conversions are bound to happen.

Reduction in challenges faced due to cart abandonment

E-commerce faces a competitive market with over 7 million online retailers. The Baymard Institute found that two out of three users abandon their cart after browsing products. To drive conversions, e-commerce brands can leverage influencer promotion to connect with powerful influencers and well-known tools like Swaypay, Dealspotr, Heepsy, and even Shopify for Ecommerce stores.