Steps For Connecting Google Analytics 4 With Your Shopify Store

The newest version of Google Analytics (GA4) has enhanced tracking options that may be useful for websites. It is compatible with sophisticated data analysis tools and has a more intuitive UI to boot. Each tracking ID has its own, separate connection to the server in GA4. Furthermore, if there is an interruption in service or the code fails to be executed properly, it will only affect the data coming from the particular implementation that was disrupted. Thus, it reduces the risk of information being lost.

Steps to Link GA4 With Shopify

There are a few simple steps you need to do in order to link your Shopify store to Google Analytics 4. To properly join the two systems, please follow these steps:

Make Google Analytics 4 Property

To access Google Analytics, you must first create a Google account. Google Analytics may be accessed using the same Google account as Gmail. Create a new GA4 property as a starting point. Access the ‘Admin’ tab on the left side of your Google Analytics dashboard to do this. Choose the relevant property and account to which you’d want to add GA4. When prompted, choose ‘Web’ from the ‘Create Property’ drop-down menu. Simply enter the time zone, URL, and property’s name, and then press the ‘Create’ button.

Add Data Stream Google Analytics 4 Property

After a GA4 property has been created, data streams may be established. A data stream is a channel via which information may be sent from a site to Google Analytics. Select the ‘Data Streams’ menu item and then the ‘Add Stream’ button to begin configuring a data feed. Choose ‘Web’ as your origin and provide details such as stream name, website URL, and business type. After filling out the form, hit the ‘Create Stream’ button.

Add Google Analytics 4 Tag

To submit data to Google Analytics, a tag must be put to your website. Get started by going to your Shopify account and pasting the code within the tag. Then, open the Online Store, choose Themes, and finally click Edit Code to access the theme.liquid file. Copy and paste the Google tag code. After the code has been put in, use the Save button to finish the configuration. At last, you must verify the information in Google Analytics.

Verification

It is crucial to test your Shopify shop after adding the GA4 tag. If everything went well during setup, you’ll be able to see data being gathered in real-time. The ‘Real Time’ section of your Google Analytics account is where you’ll see this data.

Tracking

The last thing to do is to enable tracking of conversions. If you want to know how many people visited your site and how many of them converted, conversion monitoring is for you. Use the left sidebar of your GA4 dashboard to go to the Admin area. To begin, go to Tools, then Conversions. Select the ‘New conversion’ button. After giving the event a unique name, fill out the sections under ‘Matching conditions’ to narrow down the sorts of things you want to monitor.