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Khurat Papad

Khurat Papad brings traditional, oil-free papads to modern audiences through a fast, refined Shopify experience, blending authenticity with seamless usability.

Category:

FMCG · eCommerce

Duration:

4 Weeks

Tech Stack:

Shopify · Next.js 14 · React 18 · TypeScript · Tailwind CSS · Algolia Search · GA4 + Server-side Events

Project Summary

Khurat Papad embarked on a mission to create a digital experience that beautifully intertwines tradition with cutting-edge technology. Their goal was to transform their Shopify store by implementing a lively, conversion-focused design that not only reflects their authentic values but also improves accessibility and elevates overall performance. This revamp aims to engage customers more effectively while honoring the rich heritage of their brand.

  • Brand Identity Design
  • Website Ui Design
  • Website Development
  • Meta Ads Design
  • Packaging Design
  • Marketing Collaterals Design
  • Stall Design

%

Increase in conversions

%

Growth in Brand Visibility

%

Higher Customer Retention

%

Increase in Market Reach

Work
Process

Khurat Papad aimed to create a digital experience that bridges tradition with technology. The goal was to redesign their Shopify store with a fresh, conversion-focused layout that reflects their authentic values while improving accessibility and performance.

Discovery & Alignment

Experience Strategy

Design & Validate

Build & Launch

Logo &
Branding

The Khurat brand identity fuses traditional craftsmanship with a fresh, modern look. The handwritten script logo reflects warmth, authenticity, and the handmade nature of the product, while the circular yellow emblem symbolizes the papad and reinforces brand recognition. A vibrant palette of yellow and magenta adds a lively, approachable character, connecting deeply with Indian heritage. The overall design strikes a balance between cultural roots and contemporary aesthetics, creating a brand that feels premium yet familiar.

Packaging
Design

The packaging design reflects Khurat’s balance of heritage and freshness, making it instantly recognizable on the shelf. Each variant is differentiated through carefully selected colors and ingredient cues, ensuring clarity for customers at a glance. The use of clean layout elements and premium product imagery highlights the authenticity and quality of the papad. Both blister packs and pouches follow a cohesive visual system that maintains brand consistency across formats. The result is packaging that feels modern, trustworthy, and connected to traditional roots.

Typography & Colors

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat.

Fonts Used

Public Sans

Public Sans is a strong, neutral typeface for interfaces, text, and headings.

Akhand Gujarati

Akhand Gujarati contains 8 styles and family package options.

Color Palette

Social Media

Engaging social media visuals designed to boost awareness and highlight Khurat’s authentic flavors.

success-middle-Quote
“We started selling online sooner than expected. Alian Software helped us in developing a store that is now bearing fruits of profit.”
Prem Bala

Partner

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Khurat Papad

Khurat Papad Khurat Papad brings traditional, oil-free papads to modern audiences through a fast, refined Shopify experience, blending authenticity with seamless usability. Category: FMCG · eCommerce Duration: 4 Weeks Tech …

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