Why is a popup on Shopify store important?
You can boost conversions, interaction, and email subscribers with a popup on Shopify store. Several of the following explains why:
- A popup may aid in list building by encouraging users to provide their email addresses in return for a discount or free resource. This will allow you to follow up with interested users through email. Furthermore, you can conduct more focused marketing campaigns.
- Profits may be boosted by using a pop-up to advertise a time-sensitive deal. You can also feature a best-seller to customers who would not have made a purchase otherwise.
- Pop-up windows with useful information, like shipping information or a new promotion, may enhance the user experience. It delivers extra value to consumers and helps in building trust.
- It helps in reminding users of the things they have in their carts to minimize shopping cart abandonment. Furthermore, you can use a popup to give a discount to encourage customers to check out. When done well, a popup on Shopify store may increase conversions, acquire leads, and enhance the shopping experience for your customers.
Which are the types of popup on Shopify store?
A lightbox Popup
A lightbox is a type of popup you will notice in many eCommerce sites in which the background gets dimmed. This encourages purchases as it gives a wonderful effect. You can offer discounts, or subscribe by a newsletter popup to ask for email addresses. In such popups, you only have to fill in one field. Thus, it is most liked by users. You can use live images or make them creative to attract visitors to fill the field of the popup.
Spin Wheel Popup
Spin wheel popups mostly cover the whole screen. In this, visitors spin the wheel and get the rewards. It is like a game thus, it helps in increasing the interest of the users. You can add discount coupon codes, vouchers or prizes. Such popups encourage users to buy something after winning the reward.
Slide-in popups are more user-friendly than other popups since they don’t block the consumer’s view of the page’s main content. You can maximize conversion rates with these popups. You can trigger them to pop on click or entry or scroll. Furthermore, you can make it creative that reflect your brand’s image.
These popups are designed to minimize cart abandonment. An exit popup triggers when a user tries to exit the store without buying. You can make it attractive or offer discount codes to tempt users to perform necessary actions.
Which are the top 5 Shopify popup apps?
- OptiMonk: It is an advanced Shopify popup tool that helps in building creative popups. You don’t have to be a technical expert to use it. Furthermore, there is a free plan with 300+ templates and unlimited live campaigns. It also has essential, growth and premium plans. Optimonk is limited to max 1 domain. Lastly, you need to buy a monthly subscription for more features.
- WooHoo: You can build Spin Wheel popups with WooHoo. Same as Optimonk, WooHoo doesn’t need coding. You can create gamified popups or email popups for email capture from visitors. It has a free plan till you have 100 visitors. Thereafter, you can go for X-small, small or medium plans.
- Poptin: This Shopify popup app helps you in creating beautiful lightbox popups with their templates. You can also create exit popups and spin wheel popups with Poptin. It has a free plan till you have 1,000 visitors. After that, you need to subscribe to a basic, pro or agency plan.
- SmartPopup: The main focus of this Shopify popup app is reducing shopping cart abandonment. You can create popups for promotions, discount codes and countdown timers. It also allows you to create video popups. Smartpopup is free to use. Thus, there are no further pricing plans.
- Privy: Not only you can create popups with Privy but can do email marketing to potential customers. You can create gamified popups also. But, you cannot create a slide-in popup or fullscreen popups. Furthermore, it is free to collect emails till 100. After that, you can go for a starter, growth or conversion-only plan.
You will find numerous popup on Shopify app store. While selecting the finest Shopify apps for popups, make sure you compare them before buying a subscription. In case, you need to integrate a Shopify popup app or need any technical help, our Shopify experts are always there to help you. Book a FREE consultation with us.
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Shivangi is a passionate Copywriter at Alian Software with expertise in technical copywriting. She shares information that is easy to understand regarding business, technology, and trends.