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    Wix vs Shopify – Comparison between two popular eCommerce Platforms

    • May 19, 2023
    • 6 min

    Choosing an appropriate eCommerce platform is a major challenge when setting up an online shop. Popular options like Wix and Shopify provide a variety of tools to assist companies sell their products online. This post will serve as a comparison of the two solutions - Wix vs Shopify, breaking down their core features, price structures, and user experiences.

    Wix vs Shopify – Pricing

    Wix is the more cost-effective option, with monthly plans beginning at $27, compared to Shopify’s $29 for the most basic package. It provides a free 14-day trial and has lower premium options in the long term.

    Furthermore, Wix doesn’t have any hidden costs for processing payments, but Shopify does. Shopify’s plans provide more advanced tools, however, Wix dominates due to its cheaper costs. Additionally, Wix isn’t light on features, even in the basic plan, so you can expect a lot of value for your money no matter which package you choose.

    Furthermore, Shopify supports more than a hundred different payment methods but, you need to pay transaction fees for that. In case, you use Shopify Payments, you don’t need to pay for that. On the other hand, Wix accepts payments via common providers like PayPal, Stripe, and Square, but not through Apple or Amazon Pay. Unlike Shopify, there are no transaction fees if you use third-party apps instead of Wix Payments.

    Thus, Wix is the best option for those businesses who don’t want to spend much on monthly subscriptions and transaction fees. Whereas, Shopify can be chosen by those who want to level up their store with 100+ different payment methods.

    Wix vs Shopify – User Experience

    Though Shopify is built for e-commerce stores, its editor isn’t very user-friendly. Wix, on the other hand, has everything you need in a single, easy-to-use interface. The editor may seem complicated at first, but after you learn it, creating an online shop will be as easy as dragging and dropping various components into position.

    However, keep in mind that although Wix may be user-friendly, those with a larger selection of products may run into some annoying roadblocks. Shopify is better suited to handle bigger shops, and it speeds up the process of adding additional products. This is because it is a specialized e-commerce platform with a focus on facilitating sales and managing inventory.

    Wix vs Shopify – Features

    Both Wix and Shopify offer free and paid templates. The designs offered by Shopify and Wix are both mobile-friendly, making your business accessible from any device. But, Wix beats Shopify in offering free templates. Let’s look in detail.

    Depending on your requirements, you may choose from among Shopify’s 100+ professionally-designed and customizable themes and add as many pages as you want. In addition, you can modify any aspect of the website to suit your needs.

    You may modify the look of your store by rearranging, removing, or resizing certain components on the page. Similarly, Wix offers more than 500 themes & templates and 100+ templates for online stores. From that it offers 50+ free templates.

    Furthermore, to do marketing in Shopify, you need to add third-party apps and plugins. On the other hand, Wix has Wix Ascend – a one-stop solution for all marketing activities. Furthermore, Wix has partnered with SEMrush, making it the best for your online store’s SEO. On the other hand, Shopify has in-built SEO features like meta titles, descriptions, URLs and more.

    Shopify’s strength is in its sales features. It has amazing features for inventory management too in case you own a large company. On the other hand, Wix is a perfect match for small or startup businesses. Furthermore, the Shopify apps store provides 1300+ different third-party app options compared to the Wix app store.

    Thus, with Shopify, you don’t have to worry about the theme, SEO, sales, inventory and marketing. On the other hand, if you have a low budget and go for free themes and have a small inventory, Wix is a perfect option for you compared to Shopify.

    Wix vs Shopify – Pros & Cons

    • Pros & Cons of Wix: Wix is an excellent option for start-ups or small businesses. It offers 50+ free templates. Furthermore, it has an affordable monthly subscription plan. The disadvantage of Wix is that if you have a large business or inventory, it’s hard to maintain on Wix. Furthermore, if you are changing templates, it will take a lot of time.
    • Pros & Cons of Shopify: In Shopify, all the plans include features like recovering items from abandoned shopping carts. Furthermore, it offers good customer support and 1300+ apps and plugins. It has a wide range of payment methods and no transaction fees if you use Shopify Payments. Lastly, it has inbuilt SEO features like meta titles, descriptions and URLs. The disadvantage is that cost of themes and apps can be expensive.


    In conclusion, both Wix and Shopify are widely-used online shopping platforms that provide a number of tools useful to business owners. In terms of customizable options, integrations, and scalability, Shopify is the superior e-commerce platform. Wix, on the other hand, is a less expensive and more intuitive choice that may be well suited to the e-commerce demands of smaller enterprises or those with fewer complex requirements.

    The decision between setting up a Shopify or Wix store should be made in light of your own company’s needs and available resources. To choose the platform that best fits your demands, you need to compare and contrast its functionalities, cost, and user experience.


    Which is Cheaper, Wix or Shopify?
    Wix is more cost-effective for small firms that don’t carry a lot of stock, whereas Shopify is the ideal alternative for those that do. You can start your e-commerce business with a monthly subscription of $27 with Wix and $29 with Shopify.
    Do Wix and Shopify themes are mobile-friendly?
    Yes, both Wix and Shopify themes are mobile-friendly making it accessible for all devices.
    Why people don't use Wix?
    The main problem with not using Wix is its unprofessional design themes. Mostly, visitors may find your business not a legitimate one.
    What percent of profit does Wix take?
    It takes fees of 2.9% and $0.30 for credit card payments.
    Is Wix free to sell on?
    No. It only has a 14-day free trial. After that, you need to subscribe to a monthly plan.

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