Wix vs Shopify – Comparison between two popular eCommerce Platforms

Wix is the more cost-effective option, with monthly plans beginning at $27, compared to Shopify’s $29 for the most basic package. It provides a free 14-day trial and has lower premium options in the long term.

Furthermore, Wix doesn’t have any hidden costs for processing payments, but Shopify does. Shopify’s plans provide more advanced tools, however, Wix dominates due to its cheaper costs. Additionally, Wix isn’t light on features, even in the basic plan, so you can expect a lot of value for your money no matter which package you choose.

Furthermore, Shopify supports more than a hundred different payment methods but, you need to pay transaction fees for that. In case, you use Shopify Payments, you don’t need to pay for that. On the other hand, Wix accepts payments via common providers like PayPal, Stripe, and Square, but not through Apple or Amazon Pay. Unlike Shopify, there are no transaction fees if you use third-party apps instead of Wix Payments.

Thus, Wix is the best option for those businesses who don’t want to spend much on monthly subscriptions and transaction fees. Whereas, Shopify can be chosen by those who want to level up their store with 100+ different payment methods.

However, keep in mind that although Wix may be user-friendly, those with a larger selection of products may run into some annoying roadblocks. Shopify is better suited to handle bigger shops, and it speeds up the process of adding additional products. This is because it is a specialized e-commerce platform with a focus on facilitating sales and managing inventory.

Both Wix and Shopify offer free and paid templates. The designs offered by Shopify and Wix are both mobile-friendly, making your business accessible from any device. But, Wix beats Shopify in offering free templates. Let’s look in detail.

Depending on your requirements, you may choose from among Shopify’s 100+ professionally-designed and customizable themes and add as many pages as you want. In addition, you can modify any aspect of the website to suit your needs.

You may modify the look of your store by rearranging, removing, or resizing certain components on the page. Similarly, Wix offers more than 500 themes & templates and 100+ templates for online stores. From that it offers 50+ free templates.

Furthermore, to do marketing in Shopify, you need to add third-party apps and plugins. On the other hand, Wix has Wix Ascend – a one-stop solution for all marketing activities. Furthermore, Wix has partnered with SEMrush, making it the best for your online store’s SEO. On the other hand, Shopify has in-built SEO features like meta titles, descriptions, URLs and more.

Shopify’s strength is in its sales features. It has amazing features for inventory management too in case you own a large company. On the other hand, Wix is a perfect match for small or startup businesses. Furthermore, the Shopify apps store provides 1300+ different third-party app options compared to the Wix app store.

Thus, with Shopify, you don’t have to worry about the theme, SEO, sales, inventory and marketing. On the other hand, if you have a low budget and go for free themes and have a small inventory, Wix is a perfect option for you compared to Shopify.

• Pros & Cons of Wix: Wix is an excellent option for start-ups or small businesses. It offers 50+ free templates. Furthermore, it has an affordable monthly subscription plan. The disadvantage of Wix is that if you have a large business or inventory, it’s hard to maintain on Wix. Furthermore, if you are changing templates, it will take a lot of time.
• Pros & Cons of Shopify: In Shopify, all the plans include features like recovering items from abandoned shopping carts. Furthermore, it offers good customer support and 1300+ apps and plugins. It has a wide range of payment methods and no transaction fees if you use Shopify Payments. Lastly, it has inbuilt SEO features like meta titles, descriptions and URLs. The disadvantage is that cost of themes and apps can be expensive.