First we understand the brief to get insights of fundamental information about business.
We research to understand the target audience, to avoid similarity, for the output of professional quality logo which stands out.
We develop the sketches for the key branding elements to get the look and feel of brand mark.
We create logo concept which are distinctive, appropriate, practical, simple in form and conveys an intended message.
We not only design logo but also deliver a strong logo presentation which includes logo & stationary mock-ups, so you can understand the usage of logo.
Simplicity makes a logo design easily recognizable, versatile and memorable. Good logos feature something unexpected or unique, without being “overdrawn”.
Following closely on this principle of simplicity is that of memorability. An effective logo design should be memorable, which is achieved by keeping it simple yet appropriate.
Leave trends to the fashion industry. Trends come and go, and when you’re talking about changing a pair of jeans or buying a new dress, that’s fine, but where your brand identity is concerned, longevity is key. Don’t follow the pack. Stand out.
An effective logo works across a variety of media and applications. For this reason, logos should be designed in vector format, to ensure that they scale to any size.
A logo doesn’t need to say what a company does. Restaurant logos don’t need to show food, dentist logos don’t need to show teeth, furniture store logos don’t need to show furniture. Just because it’s relevant, doesn’t mean you can’t do better. The Mercedes logo isn’t a car. The Virgin Atlantic logo isn’t an airplane. The Apple logo isn’t a computer. Etc.