In brief, marketing automation is the use of software or apps to do repetitive marketing tasks. Research by Demand Sage mentions that 91% of users think that marketing automation is helpful.
Shopify’s app store is filled with helpful apps that may help in automating marketing tasks. Promotional advertising, email campaigns, social media posts, and more may all be automated.
As discussed above, marketing automation for shopify can help you to reduce costs and increase productivity. You can build a flawless, long-term marketing plan with the help of Shopify marketing automation apps.
Furthermore, with marketing automation apps you can categorize audiences, send personalized messages, A/B testing, etc. You can also generate a report of your automotive tasks or marketing campaigns to check whether your strategy was effective or not.
You can also set an action that triggers at a particular point. For example, if a customer abandons a shopping cart, with automation a marketing email will be directly sent to the customer. Similarly, if a customer makes a purchase, a ‘thank you’ or ‘order detail’ mail can be sent automatically.