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    Webflow vs Shopify – Comparison between two e-commerce Platforms

    • August 05, 2023
    • 6 min

    Can't decide between Webflow and Shopify? You're in the correct spot! As mentioned in our last blog, Shopify is clearly superior to Bigcommerce, but that doesn't imply it's the best option in comparison with other platforms. Webflow is a newer option, but it offers a lot and is best for those that are design-oriented. In this post on Webflow vs Shopify, we'll analyze both platforms so you can make an informed decision.

    Webflow vs Shopify – Which one is easy?

    As a first step, Shopify gives you a comprehensive onboarding checklist that covers everything you need to know about opening an online shop. You may manage your inventory, shipping, and taxes in addition to adding goods and creating collections. Thus, it is quite easy to develop a store on Shopify. However, Webflow is a little complex. It’s commonly compared as a website builder and a Content Management System (CMS), and its extensive editor and dashboard reflect this comparison.

    Lastly, when compared to Webflow, Shopify is a breeze to work with. With its intuitive editor and convenient onboarding procedure, it’s a breeze to create a professional-looking online store. Webflow, on the other hand, has a more complex interface that might be confusing to new users.

    Webflow vs Shopify – Which has the best sales tools?

    Shopify and Webflow both have a variety of e-commerce features, but we’ll take a closer look at each one below to help you choose which one is best for you. You can sell various products. There is no limit to the number of products. Furthermore, the necessity to upload items one at a time is eliminated thanks to its bulk product import capability. But, the capabilities of Webflow are somewhat limited. The number of products sold is supported as per the plan.

    Shopify’s abandoned cart recovery feature is available in all paid subscription tiers. Webflow, however, does not provide this functionality. Abandoned cart recovery requires a third-party integration, which often comes with its own fees on top of your regular bills. Thus, Shopify is a comprehensive e-commerce platform that will support any kind or size of online shop. Webflow’s e-commerce features are decent, but the fact that it’s a larger website-building platform makes it unable to compete with just e-commerce-focused platforms.

    Webflow vs Shopify – Which one has more payment options?

    As a leading e-commerce platform, Shopify integrates with dozens of popular payment methods such as PayPal and Amazon Payments. Shopify Payments is its own built-in service for receiving payments. Shopify Payments is a free alternative to other payment gateways that don’t charge you a transaction fee. Payment gateways on Webflow carry a transaction cost, much as Shopify. However, there is less variety in the available gateways. Payment options include Stripe, Apple Pay, and PayPal. A 2% charge is applied to the Standard plan, whereas the Plus and Advanced plans remove this cost entirely.

    Lastly, Shopify is functional with more than a hundred others. And if you want to handle payments using Shopify Payments, you won’t have to worry about any hidden costs. But, unless you upgrade to their Plus or Advanced plan, Webflow will charge you a transaction fee and only support a limited number of payment processors.

    Webflow vs Shopify – Which one has marketing & analytics features?

    Search engine optimization (SEO) is one area where Webflow shines. In addition to making sure that its code is as clean as possible for crawlers, it also has meta tags for titles and abstracts, alt-text for images, shortened URLs, and sitemap creation in XML.

    Shopify not only has got you covered with the fundamentals but also guides you through SEO best practices as you add products to your store. The only thing it’s lacking is keyword support. While both platforms are competitive when it comes to search engine optimization and marketing tools, Shopify comes out ahead due to its superior built-in analytics. It provides a more all-encompassing picture of your site’s performance without the need for plug-ins from other sources. On the other hand, you can integrate Google Analytics into Webflow sites if you want to analyze your traffic.

    Webflow vs Shopify – Which one provides the best customer support?

    Shopify’s extensive support center makes it simple to discover answers to questions about the platform. It provides 24/7 live chat and calls support to answer all queries. Furthermore, it provides social media support, a community forum, email support, help support, video tutorials, and advanced specialist support.

    When compared to other options, Webflow doesn’t seem all that amazing. There is email assistance available, but it may take up to two days to get a reply. A phone number is available in case of emergency, however locating it may be challenging. However, it’s important to give a shout-out to Webflow’s resource hub, Webflow University. There is a wealth of resources available to assist newcomers learn how to use the Webflow editor effectively.


    In the battle of Webflow vs Shopify, both platforms offer powerful tools for creating and managing e-commerce websites, but they cater to different needs and preferences. Shopify is a well-established and dedicated e-commerce platform, that provides a comprehensive set of features tailored specifically for online stores. Its user-friendly interface, extensive app ecosystem, and robust payment and shipping options make it an ideal choice for businesses looking for a hassle-free way to set up and manage an online store.

    On the other hand, Webflow stands out with its design-centric approach and flexibility. It empowers designers and developers to create visually stunning and unique e-commerce websites using its intuitive visual builder and powerful customization options. While it might require a steeper learning curve, Webflow offers more design freedom and control over the look and feel of your store.

    In summary, choose Shopify if you prioritize ease of use, a wide range of e-commerce features, and a thriving app ecosystem. Opt for Webflow if you value design flexibility, and creative control, and have the resources to invest in learning and customizing the platform to your specific needs.


    Is Shopify only for e-commerce?
    Yes, Shopify is primarily designed for creating and managing online stores. It offers a range of e-commerce features and tools to help businesses sell products and services online.
    Can Webflow handle large-scale e-commerce websites?
    Webflow can handle e-commerce websites of varying sizes, but it might be better suited for smaller to medium-sized businesses. For large-scale enterprises with complex requirements, Shopify’s dedicated e-commerce infrastructure might be a more suitable choice.
    Which platform offers better design customization?
    Webflow offers more design customization and creative control, making it a preferred choice for designers and developers who want to create unique and visually appealing e-commerce websites.
    Are there transaction fees on both platforms?
    Shopify charges transaction fees on its lower-tier plans, which can be waived by using Shopify Payments. Webflow doesn’t charge any transaction fees for e-commerce transactions.
    Can I migrate my store from one platform to the other?
    Yes, it’s possible to migrate your store from Shopify to Webflow or vice versa, but it might involve some effort and potential data migration challenges.

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